Reuben Forsland in his East Sooke studio with the guitar he crafted from hemp wood that he hopes will start a conversation about sustainability. (Rick Stiebel - Sooke News Mirror)

Reuben Forsland in his East Sooke studio with the guitar he crafted from hemp wood that he hopes will start a conversation about sustainability. (Rick Stiebel - Sooke News Mirror)

B.C. artisan strikes a chord with unique and thoughtful custom guitars

Forslund channeling Hendrix for Slash and finding Equilibrium for his father with his creations

Every custom guitar Reuben Forsland crafts begins with conversations and connections.

“The focus is how to create an artisan guitar that inspires the player to make an emotional and spiritual connection,” said Forsland in an interview from his East Sooke studio.

“The guitar to a guitarist is their voice. It has a large effect on what and how they express through their music. I think the guitar is the best connection of storytelling outside of written words, and music’s a beautiful way to show that connection.”

Forsland went to great lengths to find a source of inspiration when he was hired by renowned rock guitarist Slash to make an acoustic guitar.

ALSO READ: Groovy B.C. wedding a throwback to Woodstock ‘69

Once he found out Jimi Hendrix was one of Slash’s heroes, Forsland spent six months tracking down Pete Sikov, the owner of the Seattle house Hendrix grew up in.

“I asked Pete if he was open to the concept of using some of the wood from the house for Slash’s guitar, and he was good with that,” said Forsland, who has since completed four other guitars using some of that wood.

Another one of his guitars, Equilibrium, embodies the sense of spiritual connection and conversation that permeates his work.

“It was inspired by my father’s struggles with addiction, and that guitar is a broader conversation about the human experience,” he said.

Forsland, who grew up in central Alberta and Ottawa before moving to B.C. in 2008, worked as a Red Seal carpenter for many years before gravitating towards building guitars.

“I’ve done every field of carpentry, including bridge building, large commercial, custom houses and log homes,” he said.

He also made furniture in the evenings and weekends, searching for something he couldn’t put his fingers on that would feed the creative fire burning within.

After working on skateboards and longboards for five or six years, Forsland crafted his first guitar in 2008.

“I was looking for something different that incorporated my carpentry skills that totally fueled the passion I was looking for,” he recalled. “I felt like, ‘OK, now I know what I want to do’ and wanted to put everything I have into it. I base my work on 50 per cent art and 50 per cent guitar. Every guitar has a part of me and what I believe in.”

ALSO READ: B.C.’s ‘Captain Maniac’ has seen close to 1,000 concerts since 1964, starting with The Beatles

By 2013, Forsland was devoting his time to his business, JOI Guitars, with 99 per cent of his orders coming from outside of Canada. His work has been featured with Jimi Hendrix memorabilia at Northwest African American Museum in Seattle, the Robert Bateman Gallery in Victoria, the National Music Centre of Canada in Calgary, and the Sarah McLachlan School Music in Vancouver.

Although Forsland has worked exclusively on acoustic guitars until now, he was recently commissioned by a musician in New Hampshire to make a reproduction of Eddie Van Halen’s electric Frankenstrat guitar.

When asked if he plays guitar, Forsland shared a story about how he collected pop bottles when he was young until he had enough money to buy a guitar and cover a year’s worth of lessons. He picked it up again in his late 20s, acquiring a level of skill that resonated sweetly through the workshop as he strummed a few chords on one of his creations.

Forsland’s focus these days, however, is on his most recent acoustic creation, the first world’s first traditionally built guitar made from hemp wood, a wood substitute made from hemp fibres.

“It’s 20 per cent stronger and grows 100 times faster than oak,” he said. “Environmentally, it absorbs four times more CO2 in its lifetime than the same area as a forest.”

If just 2.6 per cent of the farmland in the U.S. was dedicated to cultivating industrial hemp, it could displace a massive amount of the annual consumption of wood, letting the trees stand, Forsland said.

Hemp wood is also an agricultural diversity plant that allows farmers to make a good living, he added.

Forsland embraces environmental sustainability with the same passion he brings to making guitars because they strike a similar chord. That’s why he chose Earth Day (April 22) as the perfect time to unveil his hemp wood guitar officially.

“Although this guitar can’t save the environment, it’s a piece of the conversation about what can be created with a sustainable product in today’s marketplace. Hemp wood can have a dramatic positive influence on the future market of wood production.”

Take a listen to a video of Forsland playing the hemp guitar at https://youtu.be/Al6RC2Mnr-o.

“It’s more than just an instrument. It’s an opportunity to have conversations for different reasons, social and environmental.”

Check out joiguitars.com/hempwood for an in-depth tour of Forsland’s hemp wood guitar, and joiguitars.com/guitars for more photos and info on his work.]

For more news from Vancouver Island and beyond delivered daily into your inbox, please click here.



editor@sookenewsmirror.com

Like us on Facebook and follow us on Twitter

West Shore

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

TEASER PHOTO ONLY
Surrey woman a face of World Ovarian Cancer Day campaign in London, New York

‘It’s so important we find better treatments,’ Catherine Eiswerth says

Flags flown at half mast out front of Fraser Regional Correctional Centre for slain corrections officer Bikramdeep Randhawa. (Neil Corbett/ The News)
Public vigil and flying flags at half mast done to honour slain prison guard

Maple Ridge corrections officer Bikramdeep Randhawa, 29, is being remembered in a number of ways

Surrey-White Rock MLA Trevor Halford and Surrey South MLA Stephanie Cadieux. (Contributed photos)
BC NDP ‘chose to create a system of chaos’ by holding back COVID-19 data: Cadieux

South Surrey MLAs criticize provincial government after BCCDC documents leak

The map shows the number of COVID-19 cases for the week of April 25 to May 1. The darkest areas indicate communities with a daily average of more than 20 cases per 100,000 population. (BC Centre of Disease Control)
Surrey and Abbotsford battle for top COVID hotspot in Fraser Health

Two communities are among areas across province showing highest transmission

A woman walks past a long lineup that snaked through the parking lot at the Cloverdale Rec. Centre April 27 after Fraser Health allowed people age 30 and over from “high-transmission neighbourhoods” to access the AstraZeneca shot. The temporary vaccination centre is located on the Cloverdale Fairgrounds. (Photo: Malin Jordan)
Cloverdale now considered a ‘high-transmission area’

Anyone 30 and over can now register for a vaccine

(The Canadian Press)
Trudeau won’t say whether Canada supports patent waiver for COVID-19 vaccines

‘Canada is at the table to help find a solution’

A sign indicating face coverings are required by the establishment is pictured on the front door of a business in Vancouver, B.C., Friday, April 9, 2021. COVID-19 cases have been on a steady increase in the province of British Columbia over the past week. THE CANADIAN PRESS/Jonathan Hayward
A sign indicating face coverings are required by the establishment is pictured on the front door of a business in Vancouver, B.C., Friday, April 9, 2021. COVID-19 cases have been on a steady increase in the province of British Columbia over the past week. THE CANADIAN PRESS/Jonathan Hayward
B.C. to start releasing neighbourhood-specific COVID numbers after data leak

Documents obtained by the Vancouver Sun show cases broken down by neighbourhoods

Provincial health officer Dr. Bonnie Henry and Health Minister Adrian Dix update B.C.’s COVID-19 situation at the B.C. legislature, April 29, 2021. (B.C. government)
B.C.’s COVID-19 case count creeps up, seven more deaths

445 people in hospital, 157 in intensive care

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Summerland’s positive test rate is much higher than surrounding local health areas, according to internal BC CDC documents. (BC CDC)
Summerland 3rd behind Surrey, Abbotsford in daily per capita COVID-19 cases

Interior Health is rolling out additional vaccine availability to the community

Mandeep Grewal was gunned down outside an Abbotsford bank in October 2018. Police said a violent gang war to control drug-line territory was going on at that time. Drug charges have now been announced against seven people. (FILE PHOTO: John Morrow/Abbotsford News)
7 people face 38 charges related to gang drug activity in Abbotsford and Mission

Police say investigation began in 2018 into expansion of Brothers Keepers’ drug line

Amazon is pausing its Prime Day marketing event in Canada this year amid ongoing COVID-19 outbreaks at its facilities in Ontario. THE CANADIAN PRESS/Nathan Denette
Amazon Prime Day halted in Canada due to COVID-19 outbreaks in warehouses

The event was postponed to protect the health and safety of employees and customers, the company says

Ally Thomas, 12, seen in an undated family handout photo, died on April 14 from a suspected overdose. Her family says they are frustrated more public supports weren't available when they tried to get her help. THE CANADIAN PRESS
Minister says suspected overdose death of 12-year-old pushing B.C. to ‘do better’

Minister Sheila Malcolmson of Mental Health and Addictions says the government is working ‘as hard as we can’ to build a system of care for youths

At this Highway 3 check point, police officers will be asking for identification from drivers, documentation regarding the driver’s name and address, and the purpose for the driver’s travel. (RCMP)
No fines handed out at 1st COVID-19 roadblock as checks move across B.C.

Cpl. Chris Manseau says a total of 127 vehicles were stopped at a roadblock in the Manning Park area

Most Read