FILE - In this Nov. 15, 2019, file photo an Uber office is seen in Secaucus, N.J. Uber is offering riders a four-digit pin code to help ensure they’re getting into the right car. The ride-hailing company is rolling out the new feature across the U.S. and Canada. (AP Photo/Seth Wenig, File)

Uber to let riders use pin codes to help identify right car

The change comes after a woman was killed after getting in the wrong car

Uber is offering riders a four-digit pin code to help ensure they’re getting into the right car.

The ride-hailing company rolled out the new feature across the U.S. and Canada Tuesday and said all riders in those two countries will be able to use pin codes by the end of the week.

The development follows the death of 21-year-old Samantha “Sami” Josephson, who was murdered in March after getting into the car of a man impersonating an Uber driver. Her body was later found in the woods 65 miles (105 kilometres) away.

Since then, states have been pushing for additional safety requirements for Uber drivers. In New Jersey, where Josephson grew up, the state passed a law requiring ride-hailing drivers to display identification signs on the car’s front windshield and rear window. North Carolina passed a law requiring Uber and Lyft drivers to display lighted signs.

With the new feature, Uber sends a four-digit pin code to the rider. Then, before getting into the car, the rider tells the driver the pin code. The driver enters the pin code into the app, and if everything matches up, the rider gets a notification that says “your ride is verified.”

“They can see the confirmation before getting into the vehicle and they don’t have to take the driver’s word for it,” said Rebecca Payne, senior product manager at Uber, who helped develop the feature.

Uber has long provided riders with license plate numbers and the make and model of cars, and the pin code offers an additional layer of security, Payne said. But the best way to ensure you’re getting into the right car is to check the license plate, she said. After Josephson’s death, Uber started reminding riders to check the license plate and other vehicle details.

“The license plate is not going to match another license plate that’s out on the road, and so that is really a great piece of information the rider can validate before getting in the car,” Payne said.

READ MORE: First ride-hailing licence approved in B.C.

Riders can choose whether or not to use Uber’s new pin code feature, or they can choose to use it only at night. Ride-hailing companies that cater to children have long used four-digit pin codes to help parents ensure their children are getting into the right car.

Uber and its main U.S. competitor, Lyft, have been experimenting with pin codes in some cities to facilitate airport pickups.

READ MORE: Fake Uber driver charged with kidnapping in U.S.

Both Uber and Lyft have struggled with safety issues. Uber released a report in December revealing that 464 people, mostly riders, reported that they were raped while using its services in 2017 and 2018, and there were more than 3,000 assaults reported in 2018. Lyft has said it would issue a similar report, but has not said when. Lyft has been sued by dozens of women who say they were assaulted by drivers and the company did not do enough to protect them.

Members of Congress introduced a bill in October that would require drivers to have quick response codes that a rider could scan with a smartphone. The bill also seeks to prevent anyone but the ride-hailing companies from selling Uber and Lyft signs for drivers to display in their car windows.

Cathy Bussewitz, The Associated Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

UPDATE: Missing man found

‘Family and police are concerned for his wellbeing at this time’

TransLink CEO asks riders not to enforce mask rules after Surrey bus punch-up

A fight broke out on a bus at 96 Avenue and Scott Road involving a man who refused to wear a mask

Police investigating shooting in North Delta

Police say occupants of two vehicles exchanged gunfire near 120th Street and 82nd Avenue

UPDATED: Surrey RCMP arrest six youths after fight involving airsoft pistol in Newton

Police chased up to 30 youths, arresting six, after they scrambled from a fight behind Kennedy Trail elementary

Staff member at Surrey long-term care facility diagnosed with COVID-19

Fraser Health said a rapid response team is on site

Weekend sees 267 cases, 3 deaths in B.C.; Dr. Henry says events leading to COVID spread

There are currently 1,302 active cases in B.C., while 3,372 people are under public health monitoring

Lightning strike: Tampa Bay blanks Dallas 2-0 to win Stanley Cup

Hedman wins Conn Smythe Trophy as playoff MVP

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Liberals seek to fast track new COVID-19 aid bill after CERB expires

Government secured NDP support for legislation by hiking amount of benefits by $100 to $500 per week

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

B.C. VOTES 2020: Echoes of HST in B.C. debate over sales tax

Cannabis, tobacco, luxury cars still taxed in B.C. Liberal plan

She warned her son about toxic drugs, then he was dead

Donna Bridgman’s son died at the age of 38 in Vancouver

B.C. food and beverage producers set record sales in 2019

Farmed salmon again leads international exports

Most Read