Rolf Effertz holding the PHLiPBiT. (Contributed photo)

White Rock business owner solves common problem with new product

Rolf Effertz says the PHLiPBiT is a “Why didn’t I think of that?” creation

White Rock’s Rolf Effertz says he created a product that falls within the “Why didn’t I think of that?” category.

Effertz told Peace Arch News last week that he created the world’s first dual drive impact-rated bit that features a Robertson drive on one end and a Phillips drive on the other.

“If you’re driving screws in Canada… 50 per cent of the time they’re Robertson and 50 per cent of the time they’re Philips. This was a problem solving solution to that problem,” Effertz said, who owns Preferred Industrial, based out of Richmond.

Sales of the new bit has exceeded their expectations, Effertz added.

Reversible bits aren’t new, Effertz said, but the combination of Robertson and Phillips “is pretty unique.”

“The #2 Phillips and #2 Robertson are the most common, so it was logical to bring to market a “dual drive” double ended quick release bit that you use in an power screw drive machine, something that you just flip over to keep working,” Effertz emailed to PAN.

Preferred Industrial clients include hospitals, school boards, BC Ferry’s, municipalities and universities. However, Effertz said, this particular product “crosses so many boundaries.”

“The PHLiPBiT goes far beyond your professional maintenance person.”

Effertz said he and his two sons came up with the idea while they were “just trying to figure out a better way to solve a common problem.”

“We didn’t invent the Robertson or the square drive. We didn’t invent Phillips, but what we invented is the whole combination of the two drivers. I’d use the word invented loosely, it’s more of a creation.”

The name PHLiPBiT is a play on words, derived from FlipBit, he added.

More information on Preferred Industrial can be found here.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

South Surrey boy, 11, hopes to raise $3,000 for Sources – and be Prime Minister

White Rock Coldest Night of the Year event to take place Feb. 22

Recharged Sharks aim for playoffs after ‘well-earned’ break

Bayside rugby club mixes youth with returning veterans in quest for men’s Div. 1 title

Pedestrian fatality in Surrey

Police are investigating at 183 Street and Highway 10

Police watchdog seeking witnesses to Surrey arrest

It happened in a McDonald’s parking lot in Guildford on Jan. 18, at 152nd Street and 102A Avenue, at about 1 a.m.

VIDEO: Minister reports ‘modest progress’ after blockade talks with First Nation

Wet’suwet’en hereditary chiefs say Coastal GasLink does not have authority to go through their lands

B.C. man released from quarantined cruise ship in Japan

Because Spencer Fehrenbacher has American citzensip, he was evacuated by the U.S.

Henrique scores 2 as Ducks soar past Canucks 5-1

Vancouver tumbles out of top spot in Pacific Division

Trudeau cancels Caribbean trip amid pipeline protests across Canada

Protests against Coastal GasLink have disrupted rail service

B.C. VIEWS: Inaction on pipeline protests not a viable response

Columnist Frank Bucholtz on how the Coastal GasLink pipeline dispute got so bad

PHOTOS: Top 10 memories of the 2010 Olympics

Black Press Media’s Jenna Hauck, shares some of her most memorable images of 2010 Winter Games

#FoxForFiver: Support grows in B.C. to put Terry Fox on new $5 bill

Terry Fox’ Marathon of Hope raised money for cancer research

Registration opens soon for BC 55+ Games in Richmond

2020 55+ Games have been officially scheduled for Sept. 15 to 19

Trudeau confers with cabinet ministers as rail blockades continue

The Trudeau government has been criticized for not doing more to end the blockades

Most Read