Rolf Effertz holding the PHLiPBiT. (Contributed photo)

White Rock business owner solves common problem with new product

Rolf Effertz says the PHLiPBiT is a “Why didn’t I think of that?” creation

White Rock’s Rolf Effertz says he created a product that falls within the “Why didn’t I think of that?” category.

Effertz told Peace Arch News last week that he created the world’s first dual drive impact-rated bit that features a Robertson drive on one end and a Phillips drive on the other.

“If you’re driving screws in Canada… 50 per cent of the time they’re Robertson and 50 per cent of the time they’re Philips. This was a problem solving solution to that problem,” Effertz said, who owns Preferred Industrial, based out of Richmond.

Sales of the new bit has exceeded their expectations, Effertz added.

Reversible bits aren’t new, Effertz said, but the combination of Robertson and Phillips “is pretty unique.”

“The #2 Phillips and #2 Robertson are the most common, so it was logical to bring to market a “dual drive” double ended quick release bit that you use in an power screw drive machine, something that you just flip over to keep working,” Effertz emailed to PAN.

Preferred Industrial clients include hospitals, school boards, BC Ferry’s, municipalities and universities. However, Effertz said, this particular product “crosses so many boundaries.”

“The PHLiPBiT goes far beyond your professional maintenance person.”

Effertz said he and his two sons came up with the idea while they were “just trying to figure out a better way to solve a common problem.”

“We didn’t invent the Robertson or the square drive. We didn’t invent Phillips, but what we invented is the whole combination of the two drivers. I’d use the word invented loosely, it’s more of a creation.”

The name PHLiPBiT is a play on words, derived from FlipBit, he added.

More information on Preferred Industrial can be found here.

Just Posted

‘Stuff the Sleigh’ event aims to collect 5,000 Christmas toys for Surrey children

The Surrey Central Lions Club event will support the Surrey Christmas Bureau

Call for better security follows fuel thefts at South Surrey Park & Ride

White Rock man says someone used a drill to drain his fuel tank Wednesday

Surrey RCMP seeking public’s help in finding missing 16-year-old

Police say Micyla ‘Amber’ Havenga was last seen on Nov. 12

Surrey kidnapping suspect still at large

Meaz Nour-Eldin is wanted in a 15-month-old Surrey kidnapping and assault case

Surrey MLA says EHT tax causing police funding cuts

Marvin Hunt says Employer Health Tax is ‘hammering’ schools, hospitals, law enforcement

Listening to Christmas music too early could affect your mental health

Linda Blair, a clinical psychologist, says preemptive Christmas music can trigger anxiety

Port Alberni mom takes school district to court over Indigenous smudging, prayer in class

Candice Servatius, who is an evangelical Christian, is suing School District 70

Body found after SUV found fully engulfed in flames in Abbotsford field

The Integrated Homicide Investigation Team have been called in

Family of B.C. man killed in hit-and-run plead for tips, one year later

Cameron Kerr’s family says the driver and passengers tried to cover their tracks

Princeton couple pays for dream vacation with 840,000 grocery store points

It’s easy if you know what you are doing, they say

Chilliwack family’s dog missing after using online pet-sitting service

Frankie the pit bull bolted and hit by a car shortly after drop off through Rover.com

B.C. wildlife experts urge hunters to switch ammo to stop lead poisoning in birds

OWL, in Delta, is currently treating two eagles for lead poisoning

B.C. First Nations drop out of court challenge, sign deals with Trans Mountain

Upper Nicola Band says deal represents a ‘significant step forward’

Most Read