Central City Brewers & Distillers’ lineup of Red Racer beers in 500-ml cans. (submitted photo)

Bigger beer cans, same price for Central City’s Red Racer brand

Surrey-based brewer moves to ‘shake things up’ in North American beer business

In a move marketed as a North American first, Surrey-based Central City Brewers + Distillers aims to “shake things up” in the beer business by shifting its entire core lineup of Red Racer products to larger 500ml “tall boy” cans while “maintaining traditional 355ml cans pricing.”

Starting in June across B.C., the company’s Red Racer IPA, Session IPA, Pils, Northwest Pale Ale and other products will be packaged in 500ml cans, with a cross-Canada rollout planned later this year.

The move, which involves both six- and 12-can packages, was announced Tuesday morning (May 29) at Central City’s Beatty Street Brewpub in Vancouver.

“We are making this sizable move to shake things up,” stated Darryll Frost, brewery president and founder. “We built the Central City brewery to be as efficient as possible in order to offer great value to consumers while producing high quality, premium craft beer. This is our way of thanking our customers for the 15 years of brand loyalty as well as introducing our Red Racer brand to new beer fans.”

The company also revealed an update to Red Racer branding.

• RELATED: New beer festival in Surrey this summer.

Central City plans to have all Red Racer beers sold exclusively in 500ml cans before 2019.

“This is an opportunity to turn things upside down,” stated Dustan Sept, Central City’s marketing director. “In shifting to a larger format can, we took the opportunity to take what we love about the Red Racer brand image and update to a more modern, impactful design. The change helps ensure that Red Racer remains the standout craft beer on B.C. liquor store shelves.”

Founded in 2003 as a brewpub at Central City Shopping Centre, the brewer operates a 68,000-square-foot facility on Bridgeview Drive in Surrey.

• RELATED: B.C. breweries win big at 2018 World Beer Cup.



tom.zillich@surreynowleader.com

Like us on Facebook Follow us on Instagram and follow Tom on Twitter

Just Posted

Cloverdale community steps up, funds school’s first-ever grad dinner

Thanks to the generosity of several donors, Cloverdale Learning Centre celebrated in style

Surrey-North Delta Meals on Wheels in ‘desperate’ search for new partner

Without a new kitchen found by Sept. 1, the charity says it won’t have food to deliver to those in need

Surrey-led StatsCan project sheds light on overdose victims

Findings from ‘unprecedented’ case-study to be used to fight national opioid crisis

Grieving mom hopes Facebook message leads to new investigation into son’s Surrey homicide

Criminal Justice Branch didn’t lay charges, concluding no substantial likelihood of murder or manslaughter conviction

Stay home, cats – only pet dogs are OK to attend ‘Cat Walk’ at Surrey park

Surrey Community Cat Coalition’s second annual fundraiser planned Saturday

VIDEO: B.C. First Nation plans to launch legal challenge after Trans Mountain approval

Meanwhile, Premier John Horgan says he’ll continue to defend the B.C. coast

Billboard posted along B.C.’s Highway of Tears to remember missing and murdered Indigenous women

Billboards featuring Indigenous artwork to be placed in Surrey, Kamloops and near Prince George

Unexpected snow blankets the Okanagan Connector

As of 6:50 a.m. DriveBC cameras displayed surprise snowfall on highway

Driver loses tire while behind the wheel after lug-nut thief strikes in Burnaby

Burnaby RCMP are investigating after two reports of lug-nut tampering in the city this month

Federal cabinet ministers visit Edmonton, Calgary, in wake of TMX approval

Natural Resources Minister Amarjeet Sohi is set to visit Trans Mountain Corp.’s terminal in Edmonton

B.C. municipality prepares to forbid overnight camping by homeless despite court ruling

While courts have ruled against blanket bans, Langley City is employing a site-by-site approach

B.C. auditor says Indigenous grad rate highest ever but education gaps exist

The percentage of Indigenous students graduating from B.C. public high schools has hit its highest level ever

Statistics Canada reports annual pace of inflation rises in May to 2.4%

Transportation prices gained 3.1 per cent as the cost of air transportation added 8.9 per cent

MPs hear retired B.C. nurse’s petition to change compensation for fatal medical errors

Teri McGrath wants provinces to implement no-fault system for medical errors

Most Read