Netflix: ‘Please do not hurt yourselves with the Bird Box Challenge’

Move over, Tide Pods. People are taking risks for a new video challenge.

In 2018, the Tide Pod challenge prompted a major company to issue a warning about its products after hundreds of people, mostly teenagers, dared each other to eat the laundry detergent pods on video.

In 2019, a new film-inspired challenge is already making waves – and prompting warnings.

It’s called the Bird Box Challenge, based off the Netflix movie starring Sandra Bullock.

The movie tells the story of a mysterious force that decimates a city, and a mother and her two children’s journey to get to safety.

The twist: The family must wear blindfolds while trying to survive in the wilderness, because if they see the evil force, they will die.

The film has been viewed by 45 million people in the U.S. since its Dec. 13 release, prompting several internet memes and now a viral video challenge.

READ MORE: B.C. expert weighs in on why kids are eating Tide pods for fun

READ MORE: Police forces warn of risks around online ‘Momo Challenge’

According to social media posts, the person doing the challenge blindfolds themselves and tries to do everyday activities, such as cleaning the kitchen or walking down the street. The results aren’t hard to imagine.

People of all ages are testing their limits, and some parents are involving their children.

There have yet to be reports of any serious injuries, but Netflix issued a safety warning across its social media platforms on Wednesday.

The message had been retweeted 40,000 times by 3 p.m. that afternoon.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

South Surrey Spirit Garden to host Solstice Stroll

Candlelight event to begin at 8 p.m. June 22

Nearly 200 motorcycles take off from Cloverdale for Brenden’s Ride

Annual fundraiser supports programs that empower people with disabilities

VIDEO: 5X Festival takes over Surrey’s Central City plaza

Second annual event draws thousands of people throughout the day

Semiahmoo First Nation opens cannabis dispensary

Indigenous Bloom partners with First Nations

Cloverdale’s 5 most-read stories of the week, June 7–13

Vet leaves dead dog in freezer for 78 days, local high school goes into ‘hold and secure,’ and more

10 facts about Father’s Day

Did you know that the special day for dads was first celebrated in 1910?

Parents of BC murder victim want personal belongings returned

Lisa Dudley’s parents, Rosemarie and Mark Surakka, were at the Mission RCMP detachment Sunday

B.C. VIEWS: When farmland protection doesn’t protect farmers

Secondary residences aren’t mansions, families tell Lana Popham

Bombers down B.C. Lions 33-23 in season opener

Former Lion Andrew Harris leads Winnipeg with 148 rushing yards

Northern B.C. family remembers murdered Indigenous woman with memorial walk

Still no closure for Ramona Wilson’s family 25 years later

Pride flag taken down by Township of Langley

Woman said she was told it was removed from her front yard because of a complaint

B.C. university to offer mentorship program for former youth in care

Students using the provincial tuition waiver program will soon be able to form a community at KPU

Cyclists competing in one of the toughest bike races on the planet pass through Fernie

Divide riders looking strong as they finish first leg of 4160 km race

You might not know these B.C. records are public

Hired a lawyer to file a civil claim? Those are published online

Most Read