Hockey Canada partners with Fanatics for e-commerce fan gear

Fanatics operates more than 300 online and offline stores

Following in the footsteps of the NHL and MLS, Hockey Canada is partnering with Fanatics on its e-commerce business.

The long-term agreement gives Fanatics exclusive rights across Hockey Canada e-commerce and other retail channels.

While Nike remains the official performance apparel of Team Canada, including the team jersey and Nike “Authentics,” Fanatics will offer the bulk of other fan gear.

READ MORE: Vancouver esports entry in the Overwatch League to be known as the Titans

“Fanatics and Hockey Canada share similar values in delivering exceptional experiences and premium products to fans of our great game,” Mike Ross, Hockey Canada’s chief business officer, said in a statement.

The announcement was made just ahead of the Dec. 26 start of the world junior championship in Vancouver and Victoria.

”This new strategic arrangement will benefit both fans and retailers and is part of our overall goal of growing the licensed sports business throughout Canada’s sports-crazed regions,” said Fanatics Canada general manager Jeff Budway.

Fanatics operates more than 300 online and offline stores, including the e-commerce business for the NFL, MLB, NBA, NHL, MLS, NASCAR and PGA as well as more than 200 collegiate and pro teams.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Not everybody lined up to vote on Saturday. In Surrey, 68,396 mail-in ballots still need to be counted for the final election tally. (Black Press Media)
North Surrey voters steer left, South Surrey voters steer right

Once again, it’s NDP orange in the city’s north end, Liberal red in the south

A pair of Surrey Eagles fight for a puck against Langley during a game last season. The two teams were set for an exhibition game last weekend, but it was cancelled after an unnamed member of the Eagles tested positive for COVID-19. However, no other team member has tested positive so far, leading the BCHL to call it an 'isolated incident.' (Garrett James photo)
No additional positive COVID-19 tests for Surrey Eagles so far: BCHL

All but one test has been processed, with no further players or staff infected, league says

Hundreds of people gathered in White Rock last year to participate in the annual Remembrance Day ceremony – but due to COVID-19, the city’s ceremony this year will be online only. (File photo)
White Rock chooses ‘virtual’ Remembrance Day

Due to COVID-19 the Nov. 11 ceremony will be online only

Peace Portal Alliance Church, at the corner of King George Boulevard and 152 Street, is the extreme-weather shelter for South Surrey for the upcoming season. It is to have 14 mats available nightly for those experiencing homelessness, regardless of weather conditions. (Tracy Holmes photo)
14 beds planned for South Surrey extreme-weather shelter

Webinar tonight to field questions, share info on Peace Portal Alliance Church refuge

FILE – Provincial Health Officer Dr. Bonnie Henry provides the latest update on the COVID-19 pandemic in the province during a press conference in the press theatre at Legislature in Victoria, B.C., on Thursday, October 22, 2020. THE CANADIAN PRESS/Chad Hipolito
B.C. shatters COVID-19 records with 817 weekend cases; masks now expected indoors

Three people have died over the past three reporting periods

Commissioner Austin Cullen listens to introductions before opening statements at the Cullen Commission of Inquiry into Money Laundering in British Columbia, in Vancouver, on February 24, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C. money laundering inquiry hears of $800,000 and more in bags, luggage, backpacks

The lottery corporation has said it consistently reported suspicious transactions to Fintrac

Some of the characters in the League of Legends video game. (Photo: na.leagueoflegends.com)
E-sports trial at B.C. high schools to start with ‘League of Legends’ team game

For fall launch, Vancouver’s GameSeta company partners with BC School Sports

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Graphic on promo material for Best Buy Canada’s Tech Wonderland event.
Drive-through ‘Tech Wonderland’ coming to PNE site a few weeks before Christmas

Best Buy Canada-backed ‘holiday’ event to raise money for charity

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Aaliyah Rosa. File photo
Crown says murder of seven-year-old in Langley was planned, deliberate

The trial of KerryAnn Lewis began Monday in New Westminster

B.C. Provincial Health Officer Dr. Bonnie Henry. (B.C. government photo)
Unnamed school in Fraser Health region closed due to COVID-19

Closure announced by Dr. Bonnie Henry during daily briefing

Most Read