While mock meat may be mocked a new study has found the majority of people between the ages of 18 and 34 — who have tried plant-based meats — nine-in-ten or 89 per cent actually enjoyed the taste. (Provided by Angus Reid Institute)

Canadian millenials acquiring taste for plant-based meat alternatives, study finds

89% of those 18 to 34 who have tried plant-based meat say they enjoyed the taste

While mock meat may be mocked, a new study finds that among those aged 18 to 34 who have tried plant-based meats, nine in 10, or 89 per cent, actually enjoyed the taste.

The study, coming out of the Angus Reid Institute, found that nearly all Canadians, 95 per cent, knew of plant-based meat alternatives, but only four in 10, 39 per cent, have actually tried them.

READ ALSO: Beyond Fish? The next frontier in plant-based alternatives

Almost half of Canadians said they feel the plant-based protein trend is more of a fad than a new normal, but the younger generation is embracing the plant-based protein. Of those in the 18 to 34 year old category, 58 per cent have tried the products, or if they haven’t, 48 per cent of those say they plan on trying them.

One in three Canadians say the country will benefit from the demand for more peas, lentils and beans — key ingredients in vegan meat substitutes – while one in five say the domestic economy will be harmed due to potentially lower demand for meat.

READ ALSO: VIDEO: Plant-based burgers may not be as healthy as they seem

Alberta, the capital of Canada’s beef industry, has the highest proportion of residents saying the impact on the country will be negative at 35 per cent. On the other hand, Saskatchewan — the world’s largest lentil exporter — is equally divided, with 35 per cent saying the impact will be positive and 32 per cent saying it will be negative.

The study also found that among Canadians who regularly eat meat, 22 per cent say they would like to reduce the amount they eat, while only 10 per cent say they’d like to consume more meat. The portion of Canadians saying they would like to cut back on meat rises to four in 10 among those between the ages of 18 to 34.



kendra.crighton@blackpress.ca

Follow us on Instagram
Like us on Facebook and follow us on Twitter.

Just Posted

Surrey Save-On-Foods to support Cloverdale Community Kitchen’s Christmas Hamper program

Farquhar hopes locals will donate food, toys, gift cards, or warm clothing, such as mittens and toques, at the Clayton Heights store Nov. 23

‘It felt good’: Milestone cross-country win for Fleetwood Park’s Jaiveer Tiwana

After winning the boys provincial championship, he’ll compete for a national title on Nov. 30

Fairs and markets aplenty in Delta this holiday season

Looking for artisan goods, baked treats and hand-crafted gifts? We’ve got you covered.

UPDATE: ‘Hold and secure’ at Elgin Park Secondary lifted

‘No evidence located to substantiate a threat,’ says Surrey RCMP

Former Cloverdale youth pastor guilty of one count of sexual assault

Judge cites reasonable doubt in finding Samuel Emerson not guilty of majority of charges

B.C. to restrict nicotine content, bring in 20% tax on vaping products

Province will also restrict candy and fruit flavoured vaping products to adult-only stores

Union ‘not at all’ optimistic that transit strike will resolve before full work stoppage

Overtime ban could disrupt 10-15 per cent of bus service in Metro Vancouver

‘It’s been 12 years’: Father of murdered B.C. real estate agent pleads for mayor’s help

Lindsay Buziak was stabbed to death on Feb. 2, 2008 in Saanich. Her case is unsolved.

B.C. woman sends fight to reduce preventable medical errors to Victoria

Teri McGrath and South Okanagan senior’s centre members presented 150 signature petition to local MLA

B.C. First Nation Chief Ed John faces historic sex charges

John served as minister for children and families under then-premier Ujjah Dosanjh

Yelling at your dog might hurt its long-term mental health: study

Researchers find dogs trained using negative reinforcement are more ‘pessimistic’

Black Press career fair happening now at Langley Events Centre

Find your dream job at the Black Press career fair

What’s happening: week of Nov. 14

Events and community listings for North Delta

Most Read