(Black Press files)

COLUMN: Is celebrity gossip your ‘local news’? Ottawa seems to think so

News Media Canada board chair reflects on heritage minister’s response to newspaper closures

Hockey news, fashion tips, TV and movie listings, retirement strategies, updates on Celine Dion – all of this information now constitutes local media, at least according to federal Heritage Minister Melanie Joly.

This week marked a black spot in the history of Canadian newspapers with the closure of three dozen of them, taking out of circulation three million copies of printed newspapers each week and eliminating more than 300 jobs.

READ MORE: Torstar, Postmedia newspaper closures aim to cut competition: analysts

Joly’s response in Ottawa was a refrain that she has been using more and more lately, saying the federal government is already helping news providers. “We value the importance of journalism and that’s why we invest up to $75 million per year in local media,” she said.

This is true only if you use a definition of “local media” unlike any other ever attempted.

The minister was referring to the Aid to Publishers program, through which the government provides annual grants to printed publications – magazines and non-daily newspapers — primarily to help with distribution costs.

Many Canadians will be surprised by who is getting this support for “local media.”

Figures from the 2014-15 fiscal year show:

  • The Hockey News, which primarily covers the NHL, got $1.3 million.
  • TVHebdo got $1.5 million. It provides TV listings in French and is owned by the same company as the TVA television network in Quebec.
  • TV Week, which provides TV listings in British Columbia, got $1 million.
  • Allo Vedettes, which provides Quebec celebrity news and often features Celine Dion on the cover, got $218,721.
  • Good Times, a magazine aimed at retirees, got $588,531.
  • Flare magazine got $408,236; Chatelaine got $1.5 million for its English edition and $848,428 for its French one.
  • Movie Entertainment got $1.5 million. It is produced for subscribers to the paid TV channel The Movie Network, owned by Bell Media.

This is a snapshot of one year. The same publications get large grants year after year. Publications such as Macleans get the maximum $1.5 million annually. Chatelaine, which gets money for both its English and French editions, has received $19.3 million in the past eight years. Movie Entertainment has received $11.3 million in the same period.

The list goes on and on to hundreds of magazines that get federal funding. It raises all sorts of questions. Why does a TV book distributed by a broadcaster qualify for funding when a TV guide distributed in a daily newspaper does not? And how on earth does giving a subsidy to a promotional magazine for a TV channel qualify as support for local media?

The simple fact is that the Aid to Publishers program mostly supports magazines, an industry that for the most part does not have a viable business model without public subsidies.

Many weekly paid community newspapers get money, but relatively little. Those affiliated with News Media Canada got between $3,301 and $124,252 in 2014-15, and averaged $25,831 – less than two per cent of what The Hockey News received. Free community and daily newspapers are not eligible.

Overall, these community papers got about $7.8 million of the $68.9 million handed out. Some went to ethnic, farm and religious publications. The Catholic Register got $403,355; The Western Producer got $1.2 million.

The bulk — $53.4 million — went to magazines. Some individual magazine companies get more per year than all community newspapers combined. TVA Publications got about $7.5 million this year, as did Transcontinental Media. Rogers Media, publisher of Chatelaine, Macleans and other magazines, got $8.9 million in 2016. Reader’s Digest got $3 million this year for its related publications.

Aid to Publishers is being revamped. It’s unclear what the new qualification criteria will be or whether the program will get any more money.

However, the review is doomed to failure unless Ottawa understands that it is not currently supporting local news media in any meaningful way and that the current funding, even if redistributed, will do little to help reporting in local communities across Canada.

We have not heard this from Joly. In fact, her Tweeted response to this week’s closures suggested she still does not understand what is happening in local media, where collapsing revenues are forcing cuts in reporting across all traditional news outlets.

The closures this week were not cynical. There were inevitable in a challenged business in which print newspaper revenues have fallen dramatically. We will see more of them. What they mean for many communities is less reporting about what is happening in people’s backyards.

It’s unlikely that people in those communities will be comforted by Joly’s claim that her government supports local media.

Bob Cox is chair of the board of News Media Canada

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

(Photo: Twitter@SurreyRCMP)
Surrey Mounties, pet owners, bracing for Halloween

Last year the Surrey RCMP received 147 fireworks complaints on Diwali and 121 on Halloween

(Delta Police Department photo)
Delta police investigating after another teen girl followed in Tsawwassen

Police say a man in a burgundy car approached teen girls on at least two, possibly three occasions

White Rock RCMP are searching for Richard John Lewis, who is wanted on warrants for assault and uttering threats. (RCMP handout)
White Rock RCMP searching for wanted man

Richard John Lewis is wanted on warrants for assault, uttering threats

partial graphic used in "Get Serious" campaign by Surrey business groups.
‘Get Serious’ message about COVID pushed by Surrey business groups fearing ‘economic shutdown’

‘Different social media messages will be sent out daily with significant messaging…’

Provincial health officer Dr. Bonnie Henry updates the COVID-19 situation, B.C. legislature, Oct. 26, 2020. (B.C. government)
B.C.’s COVID-19 case count jumps by 287, another senior home outbreak

Two more deaths recorded, community outbreak in Okanagan

An untitled Emily Carr painting of Finlayson Point was donated to the Art Gallery of Greater Victoria by brothers Ian and Andrew Burchett. The painting had been in their family for several decades. (Courtesy of the Art Gallery of Greater Victoria)
Never before seen painting by famed B.C. artist Emily Carr gifted to Victoria gallery

Painting among several donated to Art Gallery of Greater Victoria

The B.C. Centre for Disease control is telling people to keep an eye out for the poisonous death cap mushroom, which thrives in fall weather conditions. (Paul Kroeger/BCCDC)
Highly poisonous death cap mushroom discovered in Comox

This marks first discovery on Vancouver Island outside Greater Victoria area

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

100 Mile Conservation officer Joel Kline gingerly holds an injured but very much alive bald eagle after extracting him from a motorist’s minivan. (Photo submitted)
Rescued bald eagle that came to life in B.C. man’s car had lead poisoning

Bird is on medication and recovering in rehab centre

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Janet Austin, lieutenant governor of B.C., was presented with the first poppy of the Royal Canadian Legion’s 2020 Poppy Campaign on Wednesday. (Kendra Crighton/News Staff)
PHOTOS: B.C. Lieutenant Governor receives first poppy to kick off 2020 campaign

Janet Austin ‘honour and a privileged’ to receive the poppy

Premier-elect John Horgan and cabinet ministers are sworn in for the first time at Government House in Victoria, July 18, 2017. (Arnold Lim/Black Press)
Pandemic payments have to wait for B.C. vote count, swearing-in

Small businesses advised to apply even if they don’t qualify

The B.C. Teacher Regulation Branch has issued a decision about the actions of an elementary school teacher in Langley. (Langley Advance Times files)
Langley elementary teacher suspended for grabbing, shoving, yelling at kids

Roxann Rojas will lose her legal authority to teach for two weeks from Oct. 25 to Nov. 7, 2020

Most Read