Prime Minister Justin Trudeau speaks with The Canadian Press during a year end interview in West Block on Parliament Hill in Ottawa, Wednesday December 18, 2019. THE CANADIAN PRESS/Adrian Wyld

Prime Minister Justin Trudeau speaks with The Canadian Press during a year end interview in West Block on Parliament Hill in Ottawa, Wednesday December 18, 2019. THE CANADIAN PRESS/Adrian Wyld

VIDEO: Trudeau to be lower profile, more business-like in second mandate

While he does not plan to stop talking about values entirely, Trudeau wants to focus on ‘concrete things’

Justin Trudeau says he’s taking a lower-profile, more businesslike approach to being prime minister, having concluded that the focus on him and his lofty talk of values during his first mandate obscured his government’s concrete achievements on bread-and-butter issues.

Trudeau’s new approach is a big departure for a leader who vaulted the Liberal party from its apparent deathbed into government in 2015, largely on the strength of his celebrity status and “sunny ways” appeal.

It’s likely a tacit admission he is no longer the unalloyed asset for the Liberals he once was, his image tarnished by ethical lapses, misadventures on the world stage and the embarrassing revelation during this fall’s federal election campaign that he had repeatedly donned blackface in his younger days.

Canadians ultimately re-elected the Liberals but handed them a minority government that will have to work with opposition parties in order to survive.

In a year-end interview with The Canadian Press, Trudeau said the message he takes from the election is that Canadians “agree with the general direction” his government is taking but want him to take a “more respectful and collaborative” approach.

He’s also concluded the focus on him meant Canadians didn’t hear enough about his government’s accomplishments.

“Even though we did a lot of really big things, it was often hard to get that message out there,” Trudeau said.

“The place that the visuals or the role that I took on in leading this government sometimes interfered with our ability to actually talk about the really substantive things we were able to get done,” and that he thinks Canadians want the Liberals to show them more clearly what they are doing for them.

Asked if the visuals he was referring to were the photos of him in blackface or the elaborate clothing he wore during the India trip, Trudeau said there are “all sorts of different aspects to it,” but he cast the problem more broadly.

“I think a lot of the time, politics has become very leader-centric in terms of the visuals,” he said. “This has been the case in Canada for a long time, where people, yes, vote to a certain extent on their local MP but the leader of the political party takes up an awful lot of space.”

Throughout his first mandate, there was private grumbling among some Liberal MPs who felt Trudeau spent too much time talking about his high-minded pursuit of things like diversity, inclusion and gender equality — derided as “virtue signalling” by his critics — and not enough on pocketbook issues.

Trudeau, it seems, now agrees with them.

“I think the values and the themes that I was putting forward were very strong and very compelling but when you’re talking about values and themes at a high level, you’re not necessarily talking directly about, well, this community centre we just put specific money into building, or this program that helped hundreds of thousands of Canadians be lifted out of poverty,” he said.

While he does not plan to stop talking about values entirely, Trudeau said he wants to make sure they are talking more about the “concrete things” his government is doing to “make life better for Canadians.”

He also wants to share the spotlight with the ”extraordinary team of ministers who weren’t always given the attention or visibility that we would all have benefited from.”

Refocusing on the team and on “tangible deliverables” is a way to counter populism, he added, ”where people no longer feel that their institutions or their government are actually there to deliver for them.”

During the campaign, Trudeau said his biggest regret was that he’d become a polarizing figure. He got a graphic demonstration of that on election night, when voters shut out the Liberals in Alberta and Saskatchewan, the oil-producing provinces most impacted by Trudeau’s climate change and environmental policies.

In the interview, Trudeau said he believes that polarization is caused by anxiety over the transformation of the global economy due to climate change and advances in artificial intelligence and technology. He’s become a lightning rod for some of that anxiety, he posited, because he’s been “unabashed” in arguing that Canada needs to accept the transformation and invest in things like science to get in front of it and help shape it.

“I think I have become, in some ways because I am very much focused on positioning Canada for the long term, an easy element for people who say, ‘No, no, no, we can just keep the way we’ve been for a little while longer and we don’t need to disrupt everything yet and we can hunker down and hope that all this will blow over,’” he said.

“For people for whom the future is fraught with anxiety, it becomes easy to sort of point to me and say I’m trying to accelerate things rather than trying to make sure that we are going to be successful over the coming century and not just over the coming couple of years.”

Joan Bryden, The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A woman walks past a long lineup that snaked through the parking lot at the Cloverdale Rec. Centre April 27 after Fraser Health allowed people age 30 and over from “high-transmission neighbourhoods” to access the AstraZeneca shot. The temporary vaccination centre is located on the Cloverdale Fairgrounds. (Photo: Malin Jordan)
Cloverdale now considered a ‘high-transmission area’

Anyone 30 and over can now register for a vaccine

teaser
Top-10 ‘Maxim’ magazine contest model got her start in Surrey

Kajal Kumar hopes to earn $25K cash prize and a cover photo shoot

Motorists breaking travel rules can be fined $230 for failing to follow instructions or $575 if the reason for travel violates the essential travel health order, at this Highway 3 check area near Manning Park. Photo RCMP
RCMP begin stopping drivers on B.C. highways – checkpoint at Manning Park

Four checkpoints are set up Thursday, May 6 around the province

Ocean Athletics’ Roy Jiang – a senior at Southridge School – will study, run track and play clarinet at the California Institute of Technology beginning this fall. (Gordon Kalisch/Fast Track Sports Photography)
‘Triple-threat’ Southridge School student runs toward CalTech

Roy Jiang will compete on track team, play in unversity’s symphony and study bioengineering

Semiahmoo Rotary Club has announced the winners of its 2021 Service Above Self Surrey Youth (SASSY) Awards. (Contributed image/screenshot)
Surrey/White Rock SASSY Award winners announced

Six youth receive $1,500 for ‘service above self,’ including $500 for charity

Protesters attempt to stop clear-cutting of old-growth trees in Fairy Creek near Port Renfrew. (Will O’Connell photo)
VIDEO: Workers, activists clash at site of Vancouver Island logging operation

Forest license holders asking for independent investigation into incident

Junior A team Coquitlam Express is offering all Tri-City residents who get vaccinated against COVID-19 a free ticket to one of their games. (Facebook/Coquitlam Express)
B.C. hockey team offering free tickets to hometown fans who get the COVID-19 vaccine

‘We know the only way to get fans back is people getting vaccinated,’ says Express’ general manager Tali Campbell

Jobs Minister Ravi Kahlon speaks in the B.C. legislature, describing work underway to make a small business and tourism aid package less restrictive, Dec. 10, 2020. (Hansard TV)
B.C.’s latest COVID-19 restrictions cost thousands of service jobs

Part-time workers set back again by spike in virus spread

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A sign indicating face coverings are required by the establishment is pictured on the front door of a business in Vancouver, B.C., Friday, April 9, 2021. COVID-19 cases have been on a steady increase in the province of British Columbia over the past week. THE CANADIAN PRESS/Jonathan Hayward
A sign indicating face coverings are required by the establishment is pictured on the front door of a business in Vancouver, B.C., Friday, April 9, 2021. COVID-19 cases have been on a steady increase in the province of British Columbia over the past week. THE CANADIAN PRESS/Jonathan Hayward
Leaked report shows detailed B.C. COVID-19 data not being released to public

Documents obtained by the Vancouver Sun show cases broken down by neighbourhoods

Abbotsford school board trustee Phil Anderson has stepped down after sharing an offensive image on Facebook. (File photo)
Abbotsford trustee temporarily steps down after sharing post relating COVID masks to slavery

Phil Anderson to receive training to better understand provincial mask mandate after posting picture

B.C. announced the launch of an app May 7 that connects youth struggling with mental health and substance use with “life-saving” social services. (Screen grab)
5 years in the making: Mental health app for youth and children launches in B.C.

The province provided $1.6-million to fund a virtual care platform

Rex, an elderly golden Labrador retriever, is surrounded by his rescuers in Golden Ears Provincial Park. (Special to The News)
VIDEO: Dog survives plunge over Gold Creek Lower Falls in Maple Ridge

Fire chief asks for visitors to be more cautious in Golden Ears Provincial Park

Amazon has announced the creation of five new facilities in B.C., to employ about 2,000 people. (Amazon/Special to Black Press Media)
Amazon adds new facilities in Langley, Pitt Meadows, Delta, Vancouver

The Vancouver port centre will be the first Amazon centre to feature robotics in B.C.

Most Read