A screenshot of Discover Surrey’s new website.

VIDEO: Tourism Surrey changes name to Discover Surrey

Rebranding strategy includes new websites and videos to showcase the city

SURREY — Tourism Surrey has changed its name to Discover Surrey as part of a rebranding strategy.

“We’re proud of the vision and effort behind the Discover Surrey brand and identity, and are particularly excited about the new direction we are taking the organization,” said Discover Surrey board president Cheryl Neathway in a release. “The city is evolving at a rapid pace and the team is ensuring that our marketing reflects this with creative and innovative initiatives.”

The organization is also launching three new websites and seven videos. The new websites include Golf Surrey, True Surrey and their parent website, Discover Surrey.

Discover Surrey says the video, titled Your Story Starts Here, “captures the spirit of the entire city of Surrey and its proud residents.”

Additional videos will showcase each of the six distinctly different neighbourhoods within the city: South Surrey, Cloverdale, Newton, North Surrey (including City Centre), Guildford and Fleetwood.

“In Surrey we’re fortunate to be endowed with a rich and eclectic mix of urban development, rural farmland, and an amazing multicultural culinary scene,” said Cathy James, Executive Director of Discover Surrey, in a release. “What really sets this city apart is the diversity and authenticity of the people who live and work here – our new brand elevates and celebrates this.”

SEE ALSO: Tourism numbers continue to climb in B.C.

Discover Surrey’s mandate is to “increase visitation, and increase spend and length of stay in the community. This is accomplished by providing information through storytelling and encouraging both residents and visitors to do the same as they discover Surrey and share their experiences.”

Visit discoversurreybc.com.



amy.reid@surreynowleader.com

Like us on Facebook Follow us on Instagram and follow Amy on Twitter

Just Posted

Surrey hunter fined $10,000 after shooting a bull moose and leaving it to die

The man was convicted for three Wildlife Act offences after shooting a bull moose not in season

VIDEO: Surrey-based business wants customers to ‘Eat the Dishes’

New business plans to be one of the ongoing vendors at KPU’s new winter market

Tonight’s Surrey RCMP Classic final: Cloverdale and South Surrey school teams to battle

Elsewhere, Holy Cross boys team aims to win another BC Catholics championship on home court

Surrey RCMP asks for public’s help in finding missing 14-year-old

Police say Ali Al-Shai was last seen on Jan. 16

Province to pass $1.25-million repair bill for South Surrey overpass on to ICBC

152 Street overpass was struck by overheight truck on Dec. 4, 2017

VIDEO: Students in MAGA hats mock Native American at Indigenous Peoples March

Diocese in Kentucky says it is investigating the matter, caught on video by onlookers

CONSUMER REPORT: What to buy each month in 2019 to save money

Resolve to buy all of the things you want and need, but pay less money for them

Want to avoid the speculation tax on your vacant home? Rent it out, Horgan says

Premier John Horgan and Sheila Malcolmson say speculation and vacancy tax addresses homelessness

UPDATE: B.C. woman and boy, 6, found safe, RCMP confirm

Roseanne Supernault says both she and her six-year-old nephew are fine and she has contacted police

PHOTOS: Women’s Marches take to the streets across B.C. and beyond

Women and allies marched worldwide protesting violence against women, calling for equality

VIDEO: Giants wrap southern swing with 6-4 win in Spokane

The Lower Mainland-based hockey team defeated the Chiefs Friday night.

Anxiety in Alaska as endless aftershocks rattle residents

Seismologists expect the temblors to continue for months, although the frequency has lessened

Women’s March returns across the U.S. amid shutdown and controversy

The original march in 2017, the day after President Donald Trump’s inauguration, drew hundreds of thousands of people

Federal Liberals announce former B.C. MLA as new candidate in byelection

Richard Lee will face off against federal NDP leader Jagmeet Singh

Most Read