A screenshot of Discover Surrey’s new website.

VIDEO: Tourism Surrey changes name to Discover Surrey

Rebranding strategy includes new websites and videos to showcase the city

SURREY — Tourism Surrey has changed its name to Discover Surrey as part of a rebranding strategy.

“We’re proud of the vision and effort behind the Discover Surrey brand and identity, and are particularly excited about the new direction we are taking the organization,” said Discover Surrey board president Cheryl Neathway in a release. “The city is evolving at a rapid pace and the team is ensuring that our marketing reflects this with creative and innovative initiatives.”

The organization is also launching three new websites and seven videos. The new websites include Golf Surrey, True Surrey and their parent website, Discover Surrey.

Discover Surrey says the video, titled Your Story Starts Here, “captures the spirit of the entire city of Surrey and its proud residents.”

Additional videos will showcase each of the six distinctly different neighbourhoods within the city: South Surrey, Cloverdale, Newton, North Surrey (including City Centre), Guildford and Fleetwood.

“In Surrey we’re fortunate to be endowed with a rich and eclectic mix of urban development, rural farmland, and an amazing multicultural culinary scene,” said Cathy James, Executive Director of Discover Surrey, in a release. “What really sets this city apart is the diversity and authenticity of the people who live and work here – our new brand elevates and celebrates this.”

SEE ALSO: Tourism numbers continue to climb in B.C.

Discover Surrey’s mandate is to “increase visitation, and increase spend and length of stay in the community. This is accomplished by providing information through storytelling and encouraging both residents and visitors to do the same as they discover Surrey and share their experiences.”

Visit discoversurreybc.com.



amy.reid@surreynowleader.com

Like us on Facebook Follow us on Instagram and follow Amy on Twitter

Just Posted

McCallum keeps ‘Safe Surrey Coalition’ name, announces new candidate

Lawyer Bableen Rana will be the slate’s newest council candidate

B.C. declares state of emergency as wildfires rage

More than 3,300 firefighters are battling more than 500 fires

Thieves steal supplies, tools and juice boxes from Delta summer camp

‘Take a moment to think about who you stole from,’ says Burns Bog Society’s Mark Robertson

13-year-old Langford boy missing

West Shore RCMP say Alex Meickle was likely headed to Tofino

COMMUTER ALERT: Motorcycle crash on major thoroughfare sends one to hospital

Mounties are still on scene of an afternoon accident at 64th Avenue and 168th Street.

Average Canadian family spends 43% of income on taxes: study

Fraser Institute’s consumer report shows taxes accounting for larger chunk of income each year

VIDEO: Post-surgery monologue comedy gold

If you’ve ever had surgery with anaesthetic you know the coming out of it process can be a treat.

Ledcor readies to lift sunken tug from mouth of B.C.’s Fraser River

George H. Ledcor, a barge-hauling tug operated by the Ledcor Group, went down Monday night

LETTERS: Doctors speak out on surgical wait times for B.C. patients

‘Governments know they will lose private clinic lawsuit’

Police issue warning that 19-year-old poses ‘significant’ risk to the public

Varinderpal ‘VP’ Gill of Abbotsford involved in Lower Mainland gang conflict, police say

5 to start your day

Crews try to raise tug that capsized in Fraser River, fantastical news burger at the PNE and more

Burnaby motorcyclist killed in Vancouver crash

An SUV and a motorcyclist collided early Wednesday morning

Women-owned businesses generate $68,000 less revenue than men’s: survey

When Dionne Laslo-Baker sought a bank loan to expand her burgeoning organic popsicle and freezies business in 2014, she was “shocked” by the feedback she received from one of the bankers.

Most Read