Two examples of campaign advertisements by Metro Vancouver Crime Stoppers. (photo submitted)

Tongue-in-cheek campaign spotlights Metro Vancouver gangsters’ girlfriends

Metro Vancouver Crime Stoppers launches new ad campaign called, ‘I Stashed My Boyfriend’s Gun’

At first glance, the photos look like high-fashion ads. But a double-take will show the latest Crime Stoppers advertisements are part of a campaign focused on girlfriends of B.C. gangsters.

Metro Vancouver Crime Stoppers launched the new campaign Friday, called “I Stashed My Boyfriend’s Gun.”.

The images feature women dressed in “edgy” prison-like garb, such as a dress made out of paper towel, shoes made out of sponges and tape, and makeup done with mustard powder, cocoa and felt pens.

“Girlfriends soon find the excitement of gang life quickly wears off and leads to fears of violence or other repercussions if they refuse to hide guns of other evidence for their boyfriends,” said Linda Annis, Metro Vancouver Crime Stoppers executive director, said. “They think there’s no escape.”

The ads are meant to be tongue-in-cheek to get attention, but they’re designed to lead to a serious discussion about the risks of being involved in the gang lifestyle.

Once you’re behind bars for hiding your boyfriend’s gun, the organization said, you won’t have much to choose from when deciding what to wear.

The campaign is set to run on 500 billboards and transit shelters, as well as in malls, restaurants and on social media. It also includes a new website with an anonymous tip form.

People who submit information through the tip line will never be identified, and are never required to testify.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

White Rock cadets nab medals at Vernon competition

Thirteen members of 907 Squadron compete at regional meet

Girls, women try their hand at marine rescue in Surrey

Achieve Anything Foundation, RCMSAR Crescent Beach host ‘Operation: This IS You! Saving Lives at Sea’

Surrey boy living with congenital heart disease to speak at local Tedx event

Mason Vander Ploeg will be speaking on saving the oceans

VIDEO: 2020 BC Winter Games wrap up in Fort St. John as torch passes to Maple Ridge

More than 1,000 athletes competed in the 2020 BC Winter Games

Winds up to 70 km/hr expected across Metro Vancouver

Winds are expected to subside overnight

Still six cases of COVID-19 in B.C. despite reports of Air Canada passenger: ministry

Health ministry wouldn’t comment on specific flight routes

Violent ends to past Indigenous protests haunt Trudeau government

Trudeau adopted a more assertive tone Friday, insisting the barricade must come down

Fraser Health warns some schools of possible COVID-19 exposure

A sixth COVID-19 patient is a woman in her 30s in the Fraser Health region who recently returned from Iran

HIGHLIGHTS: Day one and two at the 2020 BC Winter Games

Athletes had sunny – but cold – weather to work with in Fort St. John

VIDEO: Giants winning streak ends at 11 after a 2-1 setback Saturday in Everett

Run of wins matched their longest ever regular season winning streak

Most Read