Surrey’s Santa Parade hinges on sponsors

Cloverdale businesses are urged to step up with parade sponsorships to cover security and lighted big rig truck costs.

One of the lighted big rigs from Vancouver Island that participated in the Surrey Santa Parade of Lights in Cloverdale last year.

They’re the highlight of Cloverdale’s annual Santa Parade, but decorated big rigs won’t be rolling down main street this Christmas – unless local businesses once again help cover costs.

An appeal for financial assistance for Surrey’s Santa Parade of Lights went out last week, urging Cloverdale’s business community to step up with $500 parade sponsorships or other forms of help.

The  annual evening parade winds its way though the historic town centre every December, drawing thousands of spectators. The event culminates with the arrival of Santa Claus, along with a dazzling lighted procession of big rig trucks from Vancouver Island and the Fraser Valley.

Ferry transportation costs of the Island Equipment Owners Association have traditionally been borne by B.C. Ferries.

“They have been forced to cut back and cannot assist again this year with any discounts,” the appeal says.

The charitable discount ended last year, according to Paul Orazietti, executive director of the Cloverdale Business Improvement Association, which co-sponsors the parade along with the Cloverdale Chamber of Commerce. When sponsors were approached for $500 contributions in 2013, they readily answered the call, securing 12 big rigs for the parade.

Additional traffic control and policing costs are another burden.

Last year, city hall asked organizers to avoid the use of volunteers, resulting in an unanticipated budget shortfall.

This year, the City of Surrey has provided the Cloverdale BIA and Cloverdale Chamber of Commerce with $6,000 funding for policing and traffic control, or about 75 per cent of the cost.

“We would appreciate any help or potential sponsors that you may be able to direct us, to help put on this wonderful event which is highly attended,” the appeal said.

The Parade of Lights also functions as a food drive for the Surrey Food Bank and Surrey Christmas Bureau.

To find out more, call the BIA at 604-576-3155 or 604-574-9802 to reach the Cloverdale Chamber.

Follow the Cloverdale Reporter on Twitter and Facebook. View our print edition online.

Just Posted

B.C. BUDGET: Surplus $374 million after bailouts of BC Hydro, ICBC

Growth projected stronger in 2020, Finance Minister Carole James says

‘New’ truck, trailer donated to the BC Vintage Truck Museum

Ownership of 1928 Graham truck, 1949 Langford trailer officially transferred on Saturday

Plan to redevelop former Surrey motel site too dense, says Coun. Pettigrew

Pettigrew: ‘We need to build liveable community with green spaces… not massive zones that are densified’

Former North Delta pastor, son ‘preyed upon shared spirituality’ to defraud investors of $450K: BCSC

BCSC panel publishes financial sanctions against Alan and Jerry Braun, Steven Maxwell

Snowfall warning: 5-10 cm expected in Lower Mainland

The snowfall will start Tuesday and carry on into the evening, before tapering off Wednesday

‘Our entire municipality is heartbroken’: Seven children die in Halifax house fire

A man and woman remained in hospital Tuesday afternoon, the man with life-threatening injuries

Kelowna raises concerns over safety, policing with Centre of Gravity organizers

The mayor said it was a mutual decision between organizers and the city to postpone the festival

VIDEO: Lower Mainland barn fire kills three sheep

The Langley Township fire department was called to a site in the 4100 block of 240th Street.

Stock trading allegations dismissed against former Lower Mainland spiritual leader

Investors allegedly lost $740,000 investing through a local religious organization.

‘Bullet missed me by an inch’: Man recounts friend’s killing at Kamloops hotel

Penticton man witnessed Summerland resident Rex Gill’s murder in Kamloops

B.C. BUDGET: Income assistance raise still leaves many below poverty line

$50 per month increase included in funding for poverty and homelessness reduction

B.C. BUDGET: Indigenous communities promised billions from gambling

Extended family caregiver pay up 75 per cent to keep kids with relatives

B.C. BUDGET: New benefit increases family tax credits up to 96 per cent

BC Child Opportunity Benefit part of province’s efforts to reduce child poverty

B.C. BUDGET: Carbon tax boosts low-income credits, electric vehicle subsidies

Homeowners can get up to $14,000 for heating, insulation upgrades

Most Read