‘Recall fatigue’: Canadians may avoid certain foods over holidays

In the winter, Canada’s supply of fresh fruit and vegetables tends to come from very specific areas.

A string of high-profile produce recalls may lead to shortages of the most recent culprits ahead of the holidays. But, even if cauliflower and some lettuce varieties stay in stock, experts say consumers may be hesitant to buy these and serve them as part of a big, family meal.

The Canadian Food Inspection Agency announced over the weekend a recall of certain cauliflower and lettuce products produced by California-based Adam Bros. Farming Inc. that were distributed in at least six provinces. There have been no reported illnesses associated with the wrapped cauliflower, and green leaf and red leaf lettuce that’s sold in bulk without a brand name.

“We are likely — in the short run at least — to be short of those products,” said Mike von Massow, an associate professor at the University of Guelph.

In the winter, Canada’s supply of fresh fruit and vegetables tends to come from very specific areas, he said. The farm in question likely represents a significant proportion of the total cauliflower and leafy greens arriving in Canada and stopping those imports could create a strain on supply, resulting in higher prices for what is safe and available ahead of the holidays.

Loblaw Companies Ltd., Empire Co. Ltd. and Metro Inc. did not immediately respond to a request for comment on whether they sold the farm’s products and whether they anticipate supply falling below demand.

Romaine lettuce, on the other hand, seems to be back in stock in at least some grocers’ stores after a recent recall that prompted many companies to temporarily stop selling the product.

Empire, the parent company of Sobeys Inc., has now sourced romaine from an unaffected region and the product is back in stock, an executive said during a conference call with analysts last week.

Read more: Some types of cauliflower, lettuce recalled over E. coli fears

Read more: Food agency taking steps to prevent entry of lettuce suspected in E. coli cases

There are alternatives for each of these items, of course, like swapping brussels sprouts for cauliflower.

However, folks tend to be highly traditional over the holidays and some dishes may demand specific ingredients.

“I think about our Christmas traditions and we have very sort of established meals over the holidays,” said von Massow.

“And so, that could put a crimp if cauliflower is central to that for families.”

They may have to pay more than they otherwise would for that ingredient, he said.

A more budget-minded option may be purchasing frozen cauliflower, said Simon Somogyi, a professor at the University of Guelph who studies food consumer behaviour.

It’s possible though, consumers may simply avoid these products and others implicated in recent recalls.

This recall comes shortly after a wide-ranging romaine lettuce recall in the country and south of the border. The Canadian Food Inspection Agency halted romaine lettuce imports from certain California counties after the leafy green was linked to 28 cases of E. coli in the country. Grocery stores pulled romaine lettuce off their shelves and many restaurants stopped serving dishes with the ingredient at the time.

“I think we’re definitely in a period of recall fatigue and there seems to be so many recalls of late that consumers are getting just confused and that’s a concern,” Somogyi said.

Canadians should be comforted by the fact that authorities have pinpointed the location of the most recent outbreak of cauliflower and leaf lettuce, he said.

But he wouldn’t be surprised if they’re cutting back on romaine consumption as a U.S.-Canadian investigation has yet to determine the source contamination for that outbreak.

Some have speculated that a deadly 2006 E. coli outbreak linked to spinach, for example, prompted consumers to favour kale instead.

People may also be more vigilant about what they serve others over the holidays as they tend to be bigger meals than usual, said von Massow.

“You also don’t want to be the person that served the entire family of 18 the vegetable that made them sick.”

Aleksandra Sagan, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Former councillor helping organize ‘Speak Up Surrey’ rally against budget

Surrey council is set to vote on the controversial budget’s final adoption Monday night

Hardie lone Surrey MP to speak to whether city should have policing referendum

Surrey’s four other federal politicians appear to be dodging the question

New whisky distillery to open in South Surrey

Mainland Whisky to open this weekend with festive cocktails

‘The Sound of Music’ musical keeps Surrey girl busy, but she’s ‘loving every minute of it’

Naomi Tan, 9, plays the youngest character in Arts Club production on Vancouver stage

‘Absolutely devastating’: Laptops, gift cards stolen from Surrey Christmas Bureau

Executive director says it’s a ‘huge blow’ and the charity was ‘already struggling for teen gifts’

‘A loud sonic boom’: Gabriola Island residents recount fatal plane crash

Area where the plane went down is primarily a residential neighbourhood, RCMP say

Penticton RCMP warn of new ‘porting’ scam that puts internet banking, online accounts at risk

Two-factor verification has been the go-to way to keep online accounts secure

Thunberg ‘a bit surprised’ to be Time ‘Person of the Year’

‘I could never have imagined anything like that happening,’ she said in a phone interview

B.C. patients wait 41% longer than national average to see a walk-in doctor: Medimap

The longest wait time was found in Sidney, B.C., where patients waited an average of 180 minutes

10,000 affordable rentals a year needed to tackle Metro Vancouver housing crisis: report

The report focused on building government-funded housing, rather than relying on the private sector

Toronto Raptors, Don Cherry top the list of Canadians’ Google searches in 2019

‘Champions’ was the theme of the last year, Google said

Tavares scores twice as Maple Leafs earn 4-1 win over Canucks

Vancouver sees two-game win streak snapped

UPDATED: No survivors in Gabriola Island plane crash: RCMP

Coroner confirms multiple fatalities after small plane goes down Tuesday night near Nanaimo

VIDEO: Harbour Air makes history with first electric aircraft test flight

Successful flight marks first of its kind in the world

Most Read