City council said it will discuss a proposal for a five-year title sponsorship of the White Rock Playhouse (currently Coast Capital Playhouse) but made no promises, following a presentation by White Rock Players Club president Dave Baron on Monday night. (File photo)

White Rock Players Club seeks city sponsorship for naming rights

Five-year term priced at $150,000

White Rock council offered warm words – but no assurances – to a White Rock Players Club pitch for sponsorship at Monday night’s meeting.

Noting that naming rights for the club’s theatre, currently the Coast Capital Playhouse, expire at the end of March, club president Dave Baron suggested to council that the city assume the rights for $30,000 per year for a minimum five-year period.

The club is currently seeking $150,000 for upgrades to its lighting, sound and heating/air conditioning systems.

READ MORE: Name that playhouse

Baron outlined that potential benefits to the city would include the city logo and wordmark being featured in all Players Club printed materials, website and social media posts; preferred rates for facility rental for city sponsored events; and partnership with the club in promoting artistic and cultural events in the revitalized uptown area.

The city would not be responsible to staff, operate, maintain or repair the facility, he added.

“Although we’ll happily put any reputable sponsor’s name on the building, we really would like to go back to the traditional name of White Rock Playhouse, to be sponsored by the City of White Rock and to emphasize that we are part of the city,” Baron said following a slide presentation that traced the parallel history of the club and the community.

In response to a question from Coun. Helen Fathers, Baron said that replacing the existing sign – for which the club has received estimates of around $7,000 – would be an additional cost to the naming rights.

“(The theatre) really is the heart and soul of who we are as a community,” Mayor Darryl Walker acknowledged.

“We’re going to accept the information, and then a further discussion will take place about how that fits into our financial piece.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Cloverdale businessman funds wells in Cambodia

Revive Washing in Clayton Heights donates three per cent of profits to charity

Influx of cross-border visitors to Peace Arch Park sparks concern COVID-19 could spike

Police, parks officials say patrols, education and signage have all been increased

Barn catches fire in Surrey

Fire department says ‘pressurized containers’ inside the structure

What June 1 will look like at Surrey schools

High school students following a ‘tutorial model’ where they sign up through a set schedule of times

COVID-19: Daily update on the pandemic in Surrey, White Rock and beyond

MAY 29: Surrey Schools superintendent shares what Monday’s return to class will look like

Only four new COVID-19 cases, 228 active across B.C.

Health officials watching as activities ramp up

COVID cancelled their wedding plans, so they married on a BC mountaintop

Ceremony was live streamed to friends and family around the world

Trudeau acknowledges racial unrest in U.S.; ‘We also have work to do in Canada’

‘Anti-black racism, racism, is real; it’s in the United States, but it’s also in Canada,’ Trudeau says

State of Local Emergency declared for Boundary as communities brace for river flooding

Warm weather and heavy rain could cause sections of Kettle River system to swell beyond 2018 levels

Help the ‘Cloverdale Reporter’ continue its mission to provide trusted local news

Facing changes together: Your community, your journalists

Large cruise ships barred from Canadian waters until end of October: Garneau

Last year 140 cruise ships brought more than two million visitors to Canadian ports

Minneapolis cop who knelt on man’s neck charged with murder

Arrest comes after three days of protests, which escalated in violence as demonstrators torched a police precinct

Suspected ‘murder hornet’ leaves Langley man on edge after finding insect in bedroom

The extra-large invasive insect had been first discovered in Brookswood on Thursday, May 28

Police watchdog recommends charges against five Mounties in Prince George man’s death

Police used pepper spray on the man, who then had trouble breathing before dying at the scene

Most Read