Ottawa moves to restrict vaping advertisements to prevent youth exposure

Ottawa has been holding consultations this year on measures to restrict advertising for e-cigarettes

Ottawa moves to restrict vaping advertisements to prevent youth exposure

Health Canada is proposing to ban advertising of vaping products in spaces where young people can see them in a bid to rein in the rise of underage e-cigarette use.

Minister Patty Hajdu put forward new rules Thursday that would prohibit vaping promotion in specialty shops, businesses and online platforms frequented by youth.

Hajdu also announced requirements that vaping packages feature health warnings and be child-resistant, as well as plans to place limits on nicotine content in vaping liquids to reduce the risk of accidental child poisoning.

“The new measures announced today will help, but there is more to do,” Hajdu said in a statement. “We are working on further steps to protect youth and our message remains clear: vaping comes with serious risks.”

Ottawa has been holding consultations this year on measures to restrict advertising for e-cigarettes in the face of growing evidence that vaping has taken off among teens.

According to the 2018-2019 Canadian Student Tobacco, Alcohol and Drugs Survey, the number of high school students who reported vaping in the past month doubled to 20 per cent since 2016-2017.

A spokesperson for Juul Labs Canada said the e-cigarette maker is reviewing the proposed regulations.

ALSO READ: B.C. to restrict nicotine content, bring in 20% tax on vaping products

Rob Cunningham, a senior policy analyst at the Canadian Cancer Society, praised the government’s plan as a strong start, but said “comprehensive action” is still needed, such as restricting flavours and implementing a tax.

“Right now, youth are being exposed to e-cigarette advertising in social media, on billboards, on television, and many other places, and that’s going to end with these regulations,” he said.

However, Cunningham urged federal lawmakers to also follow their provincial counterparts in clamping down on the availability of vaping products.

“We have made such progress to reduce youth smoking, but now we’re seeing a whole new generation of kids becoming addicted to nicotine through e-cigarettes. That simply shouldn’t be happening,” he said.

Earlier this month, Nova Scotia’s health minister announced the province will be the first to ban sales of flavoured e-cigarettes and juices, and Ontario is considering a similar move.

Prince Edward Island, British Columbia and Newfoundland and Labrador have also adopted new vaping restrictions in recent months.

The P.E.I. government passed legislation last month that raised the legal age to buy tobacco and e-cigarettes from 19 to 21, setting the highest age limit in the country.

In British Columbia, a 10-point plan is aimed at protecting youth from the health risks of vaping, including legislation that caps the nicotine concentration in e-liquids and hiking the provincial sales tax on such products from seven per cent to 20 per cent.

Cunningham said the issue has taken on new urgency due to mounting concern about the links between vaping and respiratory disease.

In the United States, 47 deaths have been attributed to vaping, and 2,000 cases of severe lung disease have been reported. Thirteen cases of vaping-associated lung illness had been reported in Canada as of Dec. 3. So far there have been no deaths.

Adina Bresge, The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A ambulance drives past the emergency entrance of Vancouver General Hospital in Vancouver, B.C., Friday, April 9, 2021. COVID-19 cases have been on a steady increase in the province of British Columbia over the past week. THE CANADIAN PRESS/Jonathan Hayward
9 Lower Mainland hospitals to postpone non-urgent surgeries as hospitalizations surge

Record number of COVID-19 patients in hospitals across B.C.

Film crews took over Hawthorne Square Dec. 14 to shoot scenes from the TV series Flash. (Photo: Malin Jordan)
UPDATE: Cloverdale ‘Flash’ episode airs

TV series ‘Flash’ transported 176th Street back to 1998

Surrey forest trail, on Surrey Mound. (File photo: Tom Zytaruk)
OUR VIEW: Surrey should celebrate Earth Day every day, every week

Today – Thursday, April 22 – is Earth Day

Softball BC has renamed its volunteer-of-the-year award in honour of longtime Canada Cup volunteer Zeone Andrijaszyn (inset), who passed away last year. (File photo)
Longtime Canada Cup volunteer honoured by Softball BC

Provincial organization’s volunteer-of-the-year award renamed for Zeone Andrijaszyn

Statue of Lady Justice at B.C. Supreme Court in New Westminster. (File photo: Tom Zytaruk)
Verdict to come down today in Surrey crash that killed Travis Selje

Accused testified she has no recollection of the crash and believes she had an epileptic seizure that caused the collision

Canadian Prime Minister Justin Trudeau and United States President Joe Biden smile as they say farewell following a virtual joint statement in Ottawa, Tuesday, February 23, 2021. THE CANADIAN PRESS/Adrian Wyld
Trudeau pledges to cut emissions by 40% to 45% by 2030, short of U.S. goal

Trudeau announced target during a virtual climate summit convened by U.S. President Joe Biden

Provincial health officer Dr. Bonnie Henry arrives for briefing on the COVID-19 situation, B.C. legislature, Oct. 26, 2020 (B.C. government)
B.C. sees 1,006 more COVID-19 cases Thursday, ‘alarming’ 502 in hospital

Vaccine bookings for people aged 60 and older set to start

Sgt. Frank Jang of IHIT spoke Thursday morning at the press conference about three recent gangland murders, including the killing of UN Gang member Todd Gouwenberg at the Langley Sportsplex on April 21. (Matthew Claxton/Langley Advance Times)
Langley man gunned down at Sportsplex was long-time gang member

Todd Gouwenberg was affiliated with the UN Gang, police said

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Shannon Zirnhelt, from left, her son Lockie, 3, Julia Zirnhelt, 13, and Ella Krus, 13, co-founders of Third Planet Crusade are featured in a music video set to air on Earth Day, April 22, 2021. (Monica Lamb-Yorski photo - Williams Lake Tribune)
VIDEO: B.C.-made music video launched in time for Earth Day 2021

Singer songwriter Shannon Zirnhelt worked with Third Planet Crusade on the project in the Cariboo

Ambulance crews have been busy with a record number of emergency overdose calls this Wednesday, April 21. (BC Emergency Health Services)
B.C. paramedics responded to a record 138 overdose calls in a single day

Wednesday’s calls included 48 in the Vancouver Coastal Health region and 51 in Fraser Health

B.C. Health Minister Adrian Dix and Premier John Horgan describe vaccine rollout at the legislature, March 29, 2021. (B.C. government)
B.C. COVID-19 hotspots targeted as AstraZeneca vaccine runs low

17,000 appointments booked the first day for people aged 40 and up

(File)
Two injured in rollover crash near Agassiz

One treated for serious, non-life threatening injuries

Most Read