B.C. Ferries’ CEO says a new and improved website along with a mobile app could be ready by as early as the fall, but a new reservation system is still 18-24 months away. (BLACK PRESS file photo)

B.C. Ferries CEO says new reservation system will improve efficiency

Reservation fee structure undergoing changes over next two years

Changes to B.C. Ferries operations are just around the corner.

Mark Collins, president and chief executive officer for B.C. Ferries, said the company is planning on introducing a brand-new website as soon as the fall, and a new reservation system that includes flexible fare pricing within the next 18 to 24 months.

“We are on the cusp of a new website, a new mobile application and we are on the cusp of a new reservation system that will be considerably more flexible,” Collins said.

Collins made the comments following a presentation to members of the Greater Nanaimo Chamber of Commerce on Tuesday at the Coast Bastion Hotel, where he provided an update on B.C. Ferries. He said the corporation’s new reservation system will follow a model similar to what airlines and train use that would allow customers to change their reservations without penalty.

“We need to make that convenient for you with no extra fees or charges because it is what you bought,” he said.

The new reservation system will only apply to B.C. Ferries’ major routes. Collins said under the new system, reservation fees will be a thing of the past.

“For the major routes, we see reservation fees going away and becoming part of the base fare,” he said.

B.C. Ferries has been working on IT improvements for years, but customers wouldn’t have noticed because the changes have largely been internal, according to Collins, who said the first elements of their reservation system and a new customer relationship management system went live internally about three weeks ago.

“In the last five years we have spent probably close to $400 million on IT systems,” he said. “Much of it is in the background.”

Collins said a new and improved website along with a mobile app could be ready by as early as the fall but the reservation system won’t be introduced for at least a year and a half. He said B.C. Ferries wants to avoid rolling out a system that is broken.

“We are not into the Phoenix pay system problem here … we want people to be happy from day one,” he said.

Speaking to Black Press afterward, Collins explained that under the new reservation system customers will be able to pay for their reservation in advance. He said there will be multiple ways for customers to save money under the new system, adding that those who book in advance will find lower fares than those who wait until the last minute.

“You should see multiple choices for the same sailing. If you want the ability to change your reservation, it is one fee and if you’re happy to forgo flexibility and you want to lock in, you can get a lower price,” he said. “If you book in advance, say three weeks ahead versus three days ahead you will get a lower price.”

Collins said switching to the new system will improve efficiency as it will allow B.C. Ferries to better plan and prepare sailings. He said the new system should also alleviate some of the congestion at terminals where traffic can be backed up during peak season.

“When I think about neighbourhoods … where they have to endure these traffic lineups, that could be a thing of the past under this system because people will only go to the terminal when they have a reservation,” he said.



nicholas.pescod@nanaimobulletin.com

Like us on Facebook and follow us on Twitter

Just Posted

McCallum keeps ‘Safe Surrey Coalition’ name, announces new candidate

Lawyer Bableen Rana will be the slate’s newest council candidate

B.C. declares state of emergency as wildfires rage

More than 3,300 firefighters are battling more than 500 fires

Thieves steal supplies, tools and juice boxes from Delta summer camp

‘Take a moment to think about who you stole from,’ says Burns Bog Society’s Mark Robertson

13-year-old Langford boy missing

West Shore RCMP say Alex Meickle was likely headed to Tofino

COMMUTER ALERT: Motorcycle crash on major thoroughfare sends one to hospital

Mounties are still on scene of an afternoon accident at 64th Avenue and 168th Street.

Average Canadian family spends 43% of income on taxes: study

Fraser Institute’s consumer report shows taxes accounting for larger chunk of income each year

VIDEO: Post-surgery monologue comedy gold

If you’ve ever had surgery with anaesthetic you know the coming out of it process can be a treat.

Ledcor readies to lift sunken tug from mouth of B.C.’s Fraser River

George H. Ledcor, a barge-hauling tug operated by the Ledcor Group, went down Monday night

LETTERS: Doctors speak out on surgical wait times for B.C. patients

‘Governments know they will lose private clinic lawsuit’

Police issue warning that 19-year-old poses ‘significant’ risk to the public

Varinderpal ‘VP’ Gill of Abbotsford involved in Lower Mainland gang conflict, police say

5 to start your day

Crews try to raise tug that capsized in Fraser River, fantastical news burger at the PNE and more

Burnaby motorcyclist killed in Vancouver crash

An SUV and a motorcyclist collided early Wednesday morning

Women-owned businesses generate $68,000 less revenue than men’s: survey

When Dionne Laslo-Baker sought a bank loan to expand her burgeoning organic popsicle and freezies business in 2014, she was “shocked” by the feedback she received from one of the bankers.

Most Read