Impress Branded Content - Black Press Community Newspapers

Impressive results with branded content

Impress branded content delivers results for advertisers in British Columbia



Last month Black Press announced the launch of paid content for advertisers; the largest native advertising platform in British Columbia.

Regular visitors to Black Press websites and Facebook pages across B.C. may have noticed an additional source of information being made available to them.

Early feedback from local businesses has been very positive. Whether a business has a new product launch, an anniversary or grand opening, or simply to connect with their customers online, Impress Branded Content is a great solution. See advertiser comments below.

Impress Branded Content was recently added to introduce readers to some of the key businesses and individuals in their communities, while giving advertisers an additional way to provide information to consumers in a technology-driven era.

This format is known as “native advertising” and involves advertisers purchasing an “article” on the newsfeeds of Black Press websites. An informational piece pertaining to their business appears on the newsfeed for seven days and resides under the “Impress” channel on the website for 12 months.

A link to the information is also added to the newspaper’s Facebook page and is clearly marked as “sponsored content”, so that readers know it is not a news story. A limit of two paid articles per week is accommodated for advertisers. For further information email: impress@blackpress.ca.

Platforms

What our advertisers say:

“Native advertising allowed us to connect with new customers we were not reaching before.

We definitely noticed many new faces at the restaurant during and following the Abbotsford News campaign. Combining print, social media and a story on your website really gave our business a boost. Our regular customers loved it and the article reinforced what people love about our restaurant and how long Ocean Park Pizza has been a part of the community.”

Jolly Bhardwaj, Owner. Ocean Park Pizza, Abbotsford, BC

“Lanka Jewels is an established business in Mission. We take marketing very seriously. Recently we promoted our business through the Impress Branded Content platform and we were delighted with the response. Seeing a story published within your online news channel created an immediate focus on Lanka Jewels. This combined with the post and boost on social media generated great feedback and many shares on our own Facebook page. The real test is to have customers connect with our business, which results in sales and enhancing our brand. Our thanks to Black Press for continuing to offer effective and innovative marketing ideas at affordable prices. Impress Branded Content was, without question, a success story for us and a good return on investment.”

Ken Selvaraja, Owner, Lanka Jewels, Mission BC

Just Posted

Newton bingo hall to close after April 21

Gateway Casinos ‘working to transition its employees from the Newton facility to other Gateway properties in the region’

‘Significant waitlists’ for early French Immersion programs in Surrey

District struggling to find specialist teachers for French Immersion, Fine Arts and Montessori programs

Surrey MP apologizes for inviting criminal to Trudeau reception

Posing for photos with controversial people has been a bane for politicians

White Rock ‘demoviction’ complaint heard at RTB

Decision expected to be made next week

‘Anti-gym’ for baby boomers opens in Surrey today

Expanding Surrey-born company is brainchild of city’s 2017 Business Person of the Year, Sara Hodson

B.C. Games open with Olympic touch

The 2018 B.C. Winter Games kicked off in Kamloops

B.C. ski cross racer wins Olympic gold

Kelowna’s Kelsey Serwa wins the gold medal in thrilling fashion in PyeongChang

More snow expected on the Coquihalla, Highway 3

Environment Canada says five to 10 centimetres will come down between Friday and Saturday mornings

New charges against ex-Trump campaign associates

More charges were laid Thursday against President Donald Trump’s former campaign chairman and his business associate

Man accused in death of Winnipeg teen Tina Fontaine not guilty

Raymond Cormier was accused of killing Indigenous 15-year-old and dumping her body in the Red River

Okanagan real estate agents brace for speculation tax impact

“There’s a real potential for a domino effect to hurt the market in Kelowna.”

Alberta drops B.C. wine boycott, Notley says Horgan ‘blinked’ on pipeline

B.C. government announces court reference on proposed diluted bitumen restriction

Lane closures on Alex Fraser, Port Mann bridges considered to avoid ‘ice bombs’

Province spent $5 million clearing both bridges last years

UPDATE: Northern Health dealing with lack of 121 registered nurses

Auditor General says officials need to improve internal management, track effect of new policies

Most Read