B.C.’s chief coroner Lisa Lapointe criticized the Fentanyl Prevention Program being released by the funeral chain, Alternatives Funeral & Cremation Services.

Funeral chain defends harshly criticized Fentanyl Prevention Program

Alternatives says presentation ‘has not been seen by anyone’ outside of company

Alternatives Funeral & Cremation Services owner Tyrel Burton has fired back at B.C.’s Chief Coroner, for what he feels is unwarranted and knee-jerk criticism of the funeral chain’s Fentanyl Prevention Program.

In a press release titled ‘Alternatives Funeral & Cremation Services corrects inaccurate conjectures about its Fentanyl Prevention Program,’ Burton said that a number of “uninformed critics” have remarked on the program.

“Unfortunately, there have been several statements made about the program by individuals in prominent positions that range from inaccurate to untrue,” Burton said.

The Aldergrove-based funeral chain has been under fire by B.C.’s chief coroner Lisa Lapointe about what she describes as “scare tactics” (that) are not effective when it comes to combating the overdose crisis, following the launch of a “very visual” fentanyl prevention program by Alternatives.

On Nov. 30, Alternatives kicked off the campaign, with Burton described as using “powerful, perhaps even controversial, visual aids” to talk about the dangers of fentanyl.

In addition to a 45-minute video – which Alternatives said would include members of the BC Coroners, first responders and parents effected by the crisis, the campaign also includes a poster of grieving family members surrounding a coffin. Underneath the photo, a banner reads: “Will fentanyl be the reason for your next family get-together?”

In a written statement on the B.C. government’s website, Lapointe said that while public education and awareness is important, “the BC Coroners Service does not endorse, and will not be participating in, fear-based initiatives.”

“Evidence suggests that the reasons for drug use are complex and multifaceted, and programs focused on scaring people from using drugs, are not effective in saving lives,” she said.

“Additionally, they tend to increase the stigma surrounding drug use and actually discourage people from seeking help – an obsolete approach that has led to the loss of countless lives.”

• SEE RELATED STORY HERE

Burton said the presentation on Fentanyl prevention has not yet been seen by anyone, aside from the Alternatives personnel who have helped to create it and that it will be presented for the first time in January of 2018.

“It is puzzling to us that B.C. chief coroner, Lisa Lapointe, has seen fit to pass judgment on the program before it has been put into action, particularly since the BC Coroner’s Service had been fully briefed on the nature of our presentation six months ago and had agreed to support it,” Burton said in the release. “It’s very disappointing to now see that commitment withdrawn.”

Burton also noted that the Alternatives program is categorically not intended for those who are already addicted to drug use. He maintains it is a prevention program, designed for youth 12 to 20 years of age or beyond, who are not addicted and who haven’t yet experimented with drugs.

Alternatives also points out that its Fentanyl Prevention Program strongly relies on parents attending with their children and “encourages moms and dads to see and hear the presentation with their kids, and hopefully use the message as a means of starting or continuing their own conversation at home about the dangers of drug use, particularly fentanyl.”

“Ms. Lapointe has stated that ‘programs based on scaring people from using drugs are not effective in saving lives,’” Burton said.

“What we find truly scary is her blanket condemnation of a program that is only just starting, and forming an opinion based on a photo taken out of context from the top portion of a poster. Indeed, Ms. Lapointe has not even seen the presentation.”

Alternatives Funeral & Cremation Services underscores the need for drug use prevention by pointing out that B.C. is on pace to see more than 1,500 drug-caused deaths this year and as such, “has felt a strong sense of duty to try and stem the tide through the education of our youth.”

Company founder, Lawrence Little, said if Alternatives’ program turns out to be a waste of time, “well, at least we tried, and we will accept the criticism of those who might say ‘we told you so.’”

“But if our presentation saves the life of even one child, we will consider it a huge success,” Little said.

Just Posted

Longtime councillor Steele quits Surrey First to run alongside Hayne

‘It has become clear that philosophically I can no longer be a part of Surrey First,’ she says

Canada wins one, loses one on opening day of Canada Cup

National squad hits two home runs to beat Korea in afternoon, then falls to Colorado club team

White Rock drug-house sentencing set for the fall

Frederic Dwayne Wilson to learn fate Oct. 30

Langley twins sell out sixth cancer fundraising concert

This Saturday’s Gone Country - Here for the Cure is a multi-artist show raising money for the cause.

Doug McCallum running for Surrey mayor

Former mayor aims for big changes, including ‘pause’ in development, establishing local police force

Trudeau asks transport minister to tackle Greyhound’s western pullout

Prime Minister Justin Trudeau says he’s asked Transport Minister Marc Garneau to find solutions in Greyhound Canada’s absence.

Thai soccer players rescued from cave meet the media

Members of the Thai youth soccer team who were trapped in a cave have left the hospital where they have been treated since their rescue.

Elon Musk apologizes for calling cave rescue diver a ‘pedo’

Musk called a British diver involved in the Thailand cave rescue a pedophile to his 22.3 million Twitter followers on July 15.

Trudeau shuffles familiar faces, adds new ones to expanded cabinet

Justin Trudeau shuffleS his front bench Wednesday to install the roster of ministers that will be entrusted with leading the Liberal team into next year’s election.

Hub for mental health and addictions treatment opens at B.C. hospital

St. Paul’s Hospital HUB is an acute medical unit that includes 10 patient beds

Glow Langley returns bigger and brighter this Christmas

Organizers will also introduce Harvest Glow — a celebration of autumn

Restaurant Brands International to review policy over poaching employees

One of Canada’s largest fast-food company to review ‘no-poach’ franchise agreements

Calgary family’s vacation ends in tragedy on Texas highway

Three people died and four others were injured in the crash

Union construction cost competitive, B.C. Building Trades say

Non-union firms can bid on infrastructure, but employees have to join international unions

Most Read