Beautiful B.C.

VIDEO: Destination BC’s new ad campaign promotes province’s ‘Wild Within’

In a new, 3-minute YouTube video, B.C.'s tourism bureau kicks off its Super, Natural British Columbia campaign...



Australia has the world’s greatest job. California has celebrities at play and Kim K. In Newfoundland Labrador, you can find yourself.

In British Columbia? It’s all about the wild within, according to a new video and promo from Destination BC.

The three-minute trailer (above) showcases B.C. as a “kingdom of abundance” according to the description on Destination’s YouTube page:

Where glaciated mountains stand over an unruly Pacific. Rainforests wrap cities. Nature shapes culture. The wild breathing life back into the wild within.

The video – a sort of Planet Earth-inspired, naturally boosted short film – is a part of the crown organization’s new tourism strategy, which has been detailed on DestinationBC.ca and WildWithin.ca (which redirects to HelloBC).

The new campaign’s official motto is ‘Super, Natural British Columbia’.

“We believe in the impact tourism can have in people’s lives and we believe our industry has what it takes to win in the marketplace, creating connections with travellers and compelling them to choose and share B.C.,” reads the manifesto on Destination’s website.

“We aspire to enrich life by fulfilling dreams, connecting peoples of the world and refreshing the human spirit… By focusing on this, we will be the most highly recommended destination in North America.”

Will it work?

Just Posted

‘It’s just taking your dreams away’: Cloverdale farmer worries ALR changes will kill house plans

Kevin Buttar’s house has been in progress for five years; new rules may have him starting all over

Surrey needs more Mounties now, city councillor says

Linda Annis says public safety cannot be put on hold while city forms its own police force

Rally planned to protest ‘postponement’ of Cloverdale ice complex

A Cloverdale arena is one of many projects set to be delayed in the City of Surrey’s draft budget

Surrey Eagles pick up overtime point on weekend homestand

BCHL team drops game to Coquitlam Express on Teddy Bear Toss night

TransLink reveals new plans for proposed Surrey-Langley SkyTrain

No cost estimates, but the Fraser Highway line is expected to open by 2025

VIDEO: Santa arrives in Clover Square Mall

To all the children’s delight, Santa came crashing into Cloverdale

‘Abhorrent’ condition of autistic B.C. boy shows flaws in care system: report

‘Charlie’ was underweight and ‘covered in feces’ when he was removed from his mom’s care

Military closes book on oft-criticized support unit for ill, injured troops

The transition unit will provide support and services to military members struggling with physical and mental injuries so they can return to work.

Vancouver Canucks rookie Elias Pettersson named NHL’s first star of the week

Canucks centre scored two goals and six assists in three games

Protester says Canada doing U.S. ‘dirty work’ outside Huawei exec’s bail hearing

The U.S. wants to extradite Meng to face fraud allegations after Canada arrested the high-profile technology executive.

Break-in at home of detained Chinese Huawei executive

Meng Wanzhou was detained in Vancouver on America’s request

5 to start your day

TransLink reveals new plans for proposed Surrey-Langley SkyTrain, 81-year-old woman waits 90 minutes for a taxi in Pitt Meadows and more

Natural gas rates will go up in B.C. on Jan. 1

Regions could pay up to $68 more

Top House Dems raise prospect of impeachment, jail for Trump

It could be an “impeachable offense” if it’s proven that President Donald Trump directed illegal hush-money payments to women during the 2016 campaign.

Most Read