Chilliwack business owner enters the Dragon’s Den

Brent Poulton flew to Toronto to pitch his ugly Christmas sweaters for dogs in the Dragon’s Den

Sometimes it’s not the destination that’s most important, but rather the journey. At least that’s how Chilliwack’s Brent Poulton feels about his Funky Tails pitch to top Canadian business gurus on CBC’s Dragon’s Den.

Poulton said he came up with the idea of selling ugly canine Christmas sweaters with matching sizes for their human counterparts a few years ago while watching an episode of Dragon’s Den.

“We saw (the show) and thought ugly Christmas sweaters would be perfect to sell in our (pet) store. But we couldn’t find any anywhere, so we came up with the idea to make our own,” explained Poulton.

Poulton’s been selling his Funky Tails sweaters for about four years, focusing on online sales through his website and wholesale. He now has nearly 100 retailers carrying his ugly canine Christmas sweaters. But friends kept encouraging him to go bigger. So when auditions for the Den rolled into the Valley this spring, Poulton stepped in and pitched his idea.

Three days after auditioning, Poulton learned he was selected to go in front of the Dragons themselves. “Not everyone ends up on TV,” said Poulton. “You need to be good for TV to end up on TV,” he continued, explaining how less than a quarter of in-person pitches actually end up airing.

After receiving his invitation into the Den, Poulton booked a flight to Toronto where the show is located. Filmed in April, Poulton didn’t learn until mid-November that his pitch would be aired in Thursday night’s holiday-themed episode.

Of the six Dragons—Arlene Dickinson, Joe Mimran, Manjit Minhas, Michele Romanow, Jim Treliving, and Michael Wekerle—it was Dickinson who showed immediate interest in Poulton’s Funky Tails sweaters, offering him the $15,000 he was asking for within minutes.

“I have never done a dog investment. This one I’m going to do! I’m going to give you exactly what you asked for,” exclaimed Dickinson, recalling a previous ugly Christmas sweater idea that netted co-Dragon Treliving a 3200% return on his initial investment.

“I love it, I don’t need to talk about it,” Dickenson added. “Nothing says love for your pet like dressing like your pet.”

Overall, the experience was a good one for Poulton. “I think it was worth it. I would’ve been just as satisfied even if I didn’t end up on TV.

“Not everyone gets to do something like this,” he said. “Even just the feedback I got from these highly successful (entrepreneurs) made the experience totally worthwhile.”

And although Poulton’s original pitch was for ugly Christmas sweaters, Funky Tails is diversifying its pet-wear, carrying sweaters for every season. Visit to check them out.

READ MORE: Brent Poulton and his Pug, Jenny


Like us on Facebook and follow us on Twitter.

Just Posted

VIDEO: Surrey girls donate hair, give hope through Wigs for Kids

Emotional event at Coyote Creek Elementary saw 10 girls donate locks to those with cancer

Historic farm time travels to 1900

Demonstrations to show life in Surrey

Choices Lottery home located in White Rock

The 3,672 square-foot, three-level home, located at 1502 Bishop Road, has ocean views.

Pedestrian in critical condition after South Surrey crash identified

RCMP said they have been in contact with the woman’s family

Rescue boat theft marks third in 3 years for Agassiz-based SAR team

Eight-metre Spirit of Harrison rescue vessel was stolen Friday night, found Saturday morning

Couple keeps South Surrey neighbourhood clean

Bob Cockerill, 83, and his wife Ev, 80, pick up garbage on their morning walks

Federal government seeks public feedback on pedestrian safety

What safety measures do you think need to improved for pedestrians and cyclists?

4 facts to ring in St. Patrick’s Day

What do you really know about the Irish celebration?

Experts urging caution as rabbits die by the hundreds in B.C. city

Province of B.C. confirms more positive tests for rabbit haemorrhagic disease

Canucks snap scoreless streak but fall short in 5-3 loss to Sharks

Swiss forward Timo Meier nets two, including the game-winner, to lead San Jose

Search continues for 10-year-old Montreal boy missing since Monday

Montreal police said they are exploring every possibility in search for Ariel Jeffrey Kouakou

Airline passenger-rights bill claws back protections for travellers: Advocate

Bill C-49 would double tarmac delays, scrap compensation for flights affected by mechanical failures

Canadian research vessel to explore 19th Century shipwrecks

Commissioned this week in Victoria, the RV David Thompson is Parks Canada’s newest vessel

UPDATED: ‘New wave’ of anti-pipeline protests return to Trans Mountain facility

About 100 demonstrators with Protect the Inlet marched to the Burnaby terminal Saturday

Most Read