On August 22 the Greater Vancouver Zoo launched their new "Zoo Experience".
In partnership with Abbotsford-based Jelly Marketing, the Aldergrove facility hosted a large group of families at the launch of the zoo's brand new Zoo 3.0 website and e-learning experience.
The invited families included "parenting bloggers" such as Langley's Kristyl Leigh Clark of She's a Valley Mom (www.shesavalleymom.com) and Ricky Shetty of Daddy Blogger (www.daddyblogger.ca). Both Clark and Shetty told The Aldergrove Star that they were impressed by the family-friendly Zoo 3.0 interactive features.
The partnership has brought an updated look and feel to the zoo's website (www.gvzoo.com), completely re-designed and re-organized. Visitors will experience larger, more colourful photos throughout and get the information they are looking for faster.
The new website features Zoo 3.0, an all-access e-learning portal complete with rare footage and facts about the zoo’s featured animals, such as the macaw, grizzly bear, hippopotamus, Siberian tiger, Oregon spotted frog and muskox.
“We designed the website with kids in mind,” says Jelly Marketing’s lead strategist, Darian Kovacs. “We are so excited to take the zoo experience to the next level.”
New interactive elements include the public's ability to post Instagram photos and Tweets about their experiences at the zoo to the zoo's website. Zoo staff will also be posting their own blogs on the website.
“We’re so excited to be able to provide an additional educational element to our zoo and ensure we engage with our guests young and old,” said general manager Jody Henderson “Thanks to technology we’re able to do that.”