Kylie Haywood, the creator behind Pete Jeans, with one of her latest designs. She has been thrifting and painting jeans and selling them through her Instagram account, @kphjeans. (Photo: Lauren Collins)

Kylie Haywood, the creator behind Pete Jeans, with one of her latest designs. She has been thrifting and painting jeans and selling them through her Instagram account, @kphjeans. (Photo: Lauren Collins)

Surrey fashion-marketing student’s painted jeans project yields ‘insane’ response

Kylie Haywood, 18, started painting and posting jeans during the COVID-19 pandemic

During the first wave of the pandemic, Kylie Haywood was trying to find things to do to distract herself when she took a pair of jeans and started painting them.

Haywood, now a fashion marketing student at Kwantlen Polytechnic University, has since started posting her designs on her Pete Jeans Instagram account.

“Honestly, it became a hobby for me during the main quarantine. I was just finding things to distract myself because it was so many hours of just doing nothing,” she said. “I got so much positive feedback. It was insane.”

The 18-year-old Surrey resident said some people messaged her through social media to find out if they were for sale.

She started her Instagram account, @kphjeans, in December.

While the account, and her business, is still “so new,” Haywood said that by early February, she had sold four pairs of jeans that she bought, painted and thrifted and another pair that someone brought her to paint.

When buying the jeans herself, Haywood said she spends about $20 a pair. She already has the painting supplies, so she sells them for anywhere between $50 and $75.

“I’ve been able to sell them with quite a little bit of a markup for myself because it takes so much time.”

A lot of her inspiration for the designs comes from scrolling through social media, she said.

“I think everyone is so involved with social media at the moment that there’s so many trends and so many inspiration photos out there that it’s so easy to find something to make you creative and something to make you inspired,” Haywood said. “And then I take my own creative spin on it.”

Her favourite is her first design, which included a butterfly theme.

“I think I have an emotional connection to them because it kind of started everything that I’m doing,” said Haywood, adding she loves the symbolism of butterflies, which includes freedom and growth.

But Pete Jeans isn’t the only thing keeping Haywood busy. She’s taking five courses in her first year of university at KPU.

“I am insanely busy … but it’s been such an escape for me because it’s just something you can take time on and paint and just watch a show or listen to music as you’re doing it. It’s just such a calming thing for me.”

Asked how she became interested in fashion and marketing, Haywood said she grew up in a family that was involved in sewing, textiles and fashion. When her grandfather, who passed away about a decade ago, immigrated to Canada, he became a tailor.

“He spent his whole life being a tailor, so he was so used to fabrics, so used to threads and so used to sewing and all of that. Ever since I was little, I’ve always been surrounded by sewing,” she said.

“I grew up just knowing I had a passion for fashion and exploring. I would dress in rainbows when I was little. I just really liked expressing myself through clothing.”

As she got older, Haywood said she realized she had a passion for business, marketing and fashion.

“I’m exploring it every single day.”



lauren.collins@surreynowleader.com

Like us on Facebook Follow us on Instagram and follow Lauren on Twitter

CoronavirusFashion and StyleKwantlen Polytechnic University

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Welcome to your park sign marks the spot where 84th Avenue will continue east from King George Boulevard 
to 140th Street as part of a $13 million road project. (Photo: Tom Zytaruk)
Road Rage: Opposition mounts anew to Surrey’s plan for 84 Ave. south of Bear Creek Park

Same place, same project, same fight as Surrey prepares once again to connect 84th Avenue between King George and 140th Street in Newton

The Surrey Board of Trade has launched a new ‘Say Yes to the Vaccine’ campaign. (File photo)
Surrey Board of Trade launches campaign to promote COVID-19 vaccination

Vaccinations are the only solution to re-opening the econony, says board

The volume of visitors to White Rock’s Marine Drive over the weekend has led council to consider special measures this week. (Aaron Hinks photo)
White Rock council rejects resident-only parking for waterfront

Other health and safety measures to be considered in a special meeting Wednesday

The recently-formed Heron Hospice Society of Delta will offer compassionate end-of life programs for individuals and families experiencing grief and loss, and aims to support the recently reopened Irene Thomas Hospice, according to a release issued Tuesday, April 20. (Heron Hospice Society of Delta/Facebook photo)
New society to support hospice care in Delta

Heron Hospice Society of Delta “will embrace all end-of-life choices,” says president Chris Pettypiece

South Surrey’s Paul Cottrell, who works with the DFO, tows a grey whale out of Semiahmoo Bay Sunday. (Contributed photo)
Dead whale floating near White Rock towed to shore for necropsy

Animal has been dead since at least April 15

FILE – NDP Leader John Horgan, right, and local candidate Mike Farnworth greet one another with an elbow bump during a campaign stop in Coquitlam, B.C., on Friday, September 25, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C. won’t be using random individual road stops to enforce travel rules: Safety Minister

Minister Mike Farnworth says travel checks only being considered at major highway junctions, ferry ports

Cash seized in a 2018 RCMP drug bust in the Lower Mainland. (Contributed)
Kelowna RCMP-led drug investigation nets charges for 4 in Lower Mainland

Cops seized 12 kilograms of MDMA and $380K executing several search warrants in the Lower Mainland in 2018

..
Abbotsford nurse at ‘breaking point’ pleads with public to take COVID-19 seriously

Instagram post urges general population to stay home, wear a mask and get vaccinated

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A native-to-B.C. wild queen bee (bombus melanopygus for those in the know) feeds on a periwinkle flower. (Submitted/Sarah Johnson, Native Bee Society of BC)
B.C.’s wild bees need messy gardens to survive

The year-long nesting period makes habitat a primary concern for wild bees

Westbound Highway 1 traffic near Herrling Island is backed up a long way following a vehicle incident. (Photo/Trish Dunbar)
Pedestrian killed in crash near Agassiz

Woman in her 50s struck by moving van

FILE – Health-care workers wave to people clapping and yelling thank you to the frontline workers during the 7 p.m.-tribute outside the Lions Gate Hospital in North Vancouver, B.C. Wednesday, April 8, 2020. THE CANADIAN PRESS/Jonathan Hayward
B.C. nurses issue plea for all to follow health orders as hospitalizations spike

Nurses worried about strain COVID-19 is having on hospital capacity, care

University of Victoria rowing coach Barney Williams is photographed in the stands during the Greater Victoria Invitational at CARSA Performance Gym at the University of Victoria in Victoria, B.C., on Friday, November 29, 2019. The University of Victoria says Williams has resigned effective immediately. (THE CANADIAN PRESS/Chad Hipolito)
University of Victoria women’s rowing coach resigns by mutual agreement

Lawsuit filed last summer accused Barney Williams of verbal abuse

Most Read