All 62 B.C. Boston Pizzas have change their name to Vancouver Pizza for the duration of the Canucks-Bruins Stanley Cup Playoffs.
That includes all seven in Surrey and the one in Delta.
Within 15 minutes of the Boston Bruins advancing to the finals with Vancouver, new signage went out to all B.C. restaurants advising them of the name change. The signs have the word Boston struck out with Vancouver written below. The sign also boasts "Proud fans."
All offending advertising at Rogers Arena will also be changed.
It's not the first time BP has made such a move.
The company changed the name of 25 locations in Quebec City to Montreal Pizza when the Canadiens were facing off against the Bruins.
And the Shark Club sports bar changed its name to temporarily to the Vancouver Club when the Canucks were facing San Jose.
Company representatives said the name will change back to Boston Pizza when the series comes to an end.