B.C. Small Business Month: A beautiful vision in Cloverdale

Cloverdale leads the rest of Surrey in medium household income and in the population growth rate; now to tap into that strong home market.

Fall colour along 176 Street in Cloverdale

The headlines and pundits honed in on that dismal D+ letter grade for safety in Surrey, but the recent SurreyCares Vital Signs report produced some refreshingly optimistic data – particularly where Cloverdale is concerned.

Savvy small business owners would do well to take a closer look at the report, which measured the vitality of the community and quality of life in Surrey, measuring 11 performance indicators.

Cloverdale has the highest median after-tax household income in the city, at $73,376, ahead of South Surrey ($67,866), Fleetwood ($64,845) and Newton ($61,210) according to the report.

For small businesses, that means a strong home market – as long as those shoppers can be persuaded to spend in their hometown.

Surrey is one of the fastest-growing cities in Canada, with a projected population in 2014 of 509,610. But did you know Cloverdale’s growth rate is the fastest in the city, at 14.5 per cent over five years?

http://webpapersadmin.bcnewsgroup.com/portals/uploads/cloverdale/.DIR288/w176StreetTrees2014.jpgThat puts the historic town centre’s projected population at 69,310 in 2014, larger than Fleetwood or Guildford, and gaining on South Surrey, representing 13.6 per cent of Surrey’s population.

Also potentially overlooked in the report is a list of top things to celebrate in Surrey, which included festivals and events – with the Cloverdale’s Halloween Costume Parade, Cloverdale Blueberry Festival, Cloverdale Rodeo, Surrey Canada Day and Santa Parade of Lights all earning positive mentions.

In other words, Cloverdale is more than pulling its weight when it comes to community celebrations, welcoming 100,000 visitors to Canada Day Celebrations (second only to Surrey’s annual Vaisakhi parade), and another 86,000 people to the Cloverdale Rodeo and Country Fair during the May long weekend.

None of these revelations surprise Paul Orazietti of the Cloverdale Business Improvement Association, which represents more than 300 businesses and co-organizes many of those Cloverdale community events that help build the “Cloverdale” brand – events that create a positive association with the town centre.

“People don’t go to the mall to celebrate in the parking lot,” he says, pointing to the positives highlighted in the Vital Signs report.

“A bunch of our Cloverdale events have been listed,” he said. “These are all events that are not geared to make money. They’re community events.”

Surrey’s historic town centre has a lot going for it already, and Orazietti believes there’s so much more potential for the future.

Success lies in continuing to build Cloverdale as a tourist destination – and as a vital service centre and business district that exudes character.

One of the challenges is bridge commercial and residential districts across the highways and arterial roadways.

Even now, groups are fundraising towards a gateway project – a statue of the late Bill Reid, a former cabinet minister, alderman and Cloverdale business champion, that could be incorporated into a welcoming sign at the entrance to Cloverdale.

“It’s all still very much in the works,” Orazietti cautions.

The key to longevity is to diversify, says Orazietti, pointing to a trio of long-running businesses on 176 street: Malary’s Fashion Network, Michaud’s Salon and Spa, and the Vault Restaurant. Each has diversified its core business, gathering steam for the long haul.

It’s also worth noting Cloverdale respondents in the Vital Signs report also boasted the greatest satisfaction with life in Surrey, just behind Guildford residents.

“The town centre of Cloverdale has some really interesting character, and people who have a beautiful vision of it,” Orazietti says. “They will continue to invest and continue to make it a beautiful community.”

See also: “Main Street Revival.”

Just Posted

Woman found dead in Okanagan Lake identified as Surrey resident

Police ‘do not believe criminality was involved’ in the death of 29-year-old Caitlin Bradley

Subdivision, townhome proposals for Cloverdale neighbourhood move forward

Cloverdale Community Assocation opposes subdivision, agrees with BIA’s support of townhomes

Students run blood, stem cell donor drive at Surrey’s Vaisakhi Parade

Volunteer youth group One Blood for Life aims to create a more ethnically diverse stem cell registry

‘I feel ready for it’: On a BMX, Surrey man is ‘Cycling for Sobriety’ across Canada

Mat Fee will depart Halifax on May 1 to raise money and awareness for John Volken Academy

Homeless activists outside Notre Dame demand ‘a roof too’

Wealthy people have donated millions to effort to rebuild cathedral after devastating fire

B.C. VIEWS: NDP’s lawyer show is turning into a horror movie

Court actions pile up over pipelines, car insurance, care aides

Anti-SOGI activist slams ban on B.C. dad speaking out about transgender son’s case

A judge has told the father to stop publicly objecting to his son’s gender

PHOTOS: Green Party Leader Elizabeth May says ‘I do’ on Earth Day

May and John Kidder got married Monday morning in Victoria

Victims injured in Lower Mainland deck collapse ranged from 15 to 83 years old

Victim Services staff have reached out to those hurt and their families

‘Ghost restaurants’ cooked up by Joseph Richard Group to meet demand of delivered food

The new Meal Ticket Brands venture aims to ‘disrupt’ the local restaurant industry

Sri Lanka invokes war-time military powers after nearly 300 killed in Easter bombings

Sri Lanka’s minister of tourism says 39 foreign tourists were killed in the Easter Sunday attacks

Torched SUV linked to Vancouver’s fourth homicide

Manoj Kumar, 30, was found dead from gunshot wounds in the Kitsilano neighbourhood

Multiple sailing waits as BC Ferries deals with Easter Monday traffic

89 extra sailings had been added to the long weekend schedule

Most Read