Canucks fan photo takes flight
A photo snapped of two professional skateboarders from Surrey in Los Angeles is now being seen by Vancouver Canucks fans everywhere.
Cloverdale’s Ollie North team was in L.A. last April skateboarding at The Berrics, a privately owned indoor training facility.
Since the Canucks were also in town to play the L.A. Kings at the time, they decided to take some photos wearing their Canucks jerseys.
They filtered one of the photos of team riders Shawn Beaupre and Ryan Barron through Instagram, and it caught the eye of someone with the Canucks’ official Instagram account, who asked them for the image.
To the team’s surprise, the photo is now being used in the Canucks’ “Our Team Our Way” campaign.
Ollie North Skate Shop owner Shawn Jafarnejad was on the phone with teammate Shawn Beaupre while at Granville Station in Vancouver. After he hung up the phone, he looked up and there was Beaupre – on a poster plastered on the train.
“[I was] really excited and surprised to see it all over the SkyTrain stations and transit all over Vancouver,” Jafarnejad said.
Attending a recent Canucks game versus the St. Louis Blues, Jafarnejad was surprised again when the image showed up on the Jumbotron after the second period.
The unexpected profile has been positive for his Cloverdale store, Ollie North Skate Shop.
While his store is not mentioned on the poster, the rail and ramp in the photo are “iconic pieces” in skateboarding and recognizable to those involved the sport, Jafarnejad said.
The Berrics is “the ESPN of skateboarding right now,” he explained. And since those in skateboarding know Ollie North represents B.C. at The Berrics, they’re putting two and two together.
– To see the poster, visit media.ourteamourway.com.