Television Listings

Warner, YouTube confirm music video deal

 U.S. pop singer Madonna performs during her Sticky and Sweet Tour concert in Bucharest August 26, 2009. REUTERS/Bogdan Cristel - Reuters
U.S. pop singer Madonna performs during her Sticky and Sweet Tour concert in Bucharest August 26, 2009. REUTERS/Bogdan Cristel
— image credit: Reuters

NEW YORK (Reuters) - Warner Music Group and Google Inc's YouTube said on Tuesday they have reached a deal which will see music videos from artists such as Madonna and Green Day once again feature on the popular website.

Though financial terms of the deal were not disclosed, executives said Warner Music would receive the majority of advertising revenue generated around the music clips.

"It sets us up for a sustainable partnership going forward by sharing revenues, where the vast majority of the revenues will be going to Warner Music associated with advertising when consumers watch or listen to the content on YouTube," said Chris Maxcy, head of Music partnerships at YouTube on a conference call.

Warner, the world's third largest music company, will have the ability to have a number of different YouTube channels representing artists, so will likely also sell against those various channels. Vivendi's Universal Music, the No. 1 music company, currently has the most popular channel on YouTube.

Music videos from Warner's acts were removed from the site after licensing agreement talks broke down last December over financial terms.

Music companies have long argued that popular social networking and online video sites should pay more to license music or music videos.

But such sites still generate small amounts of advertising revenue relative to their huge popularity and have pushed back against the labels in fraught negotiations.

The deal with Warner Music means YouTube will now feature videos from all the major music companies including Universal Music Group, Sony Music Entertainment and EMI Music.

(Reporting by Paul Thomasch and Yinka Adegoke)

We encourage an open exchange of ideas on this story's topic, but we ask you to follow our guidelines for respecting community standards. Personal attacks, inappropriate language, and off-topic comments may be removed, and comment privileges revoked, per our Terms of Use. Please see our FAQ if you have questions or concerns about using Facebook to comment.

You might like ...

Christmas calendar: concerts
 
So good, so good
 
It sounds like an event at the Surrey Art Gallery
Amrik Virk advised Kwantlen on secret executive bonus
 
Signs of life at stalled Cloverdale mall redevelopment project
 
Fire at Surrey home claims cat
Burnaby will seek compensation for protest policing costs: Mayor
 
Telling the authentic story of Sto:lo culture
 
Seven Days in Chilliwack - Nov. 20 to 26

Community Events, November 2014

Add an Event


Read the latest eEdition

Browse the print edition page by page, including stories and ads.

Nov 27 edition online now. Browse the archives.