Business

Appealing to the younger buyer at PortLiving's Midtown

In Metro Vancouver's thriving housing market, the younger buyer is an important piece of the puzzle, and PortLiving's Midtown development in Mount Pleasant is a project that is hitting all the right notes for that demographic.

"Some neighbourhoods are more appealing to a younger buyer," says Tobi Reyes, founder of PortLiving. "Mount Pleasant is one of those."

Midtown is a low-rise mixed-used condominium development that is focusing on being both sustainable and connected.

"There's a lot of heritage in this area," Reyes says. "We wanted to add to this existing community, not change it. It's all about getting the vibe of the neighbourhood."

PortLiving conducted the Midtown Experiment earlier this year, allowing businesses to open a pop-up shop for a week to gauge how popular they would be for local residents. Among the requests they had was a coffee shop and a microbrewery.

"The sense of identity in the context of a neighbourhood is important to people," Reyes says. "This area is a bit underserved and a bit overlooked. We wanted to create a sense of community."

The homes themselves are also appealing to a younger buyer, whether they are first-time homeowners or those looking to upgrade from their current place. Among the features are larger covered patios and a shared communal courtyard to encourage mingling with your neighbours. Homeowners will also have access to bazinga!, a social network that connects you with your neighbours, property manager and the developer, as well as a place to keep documents such as warranties and appliance manuals organized.

Eco-conscious living is top of mind at Midtown, and homeowners can be part of that with the One Earth Eco Strata Guide, which will offer sustainable living tips for buyers.

Reyes is also the director and co-founder of One Earth, so sustainability is extremely important to him.

"The buyer support and community support has been really encouraging," he says.

For more information about PortLiving's Midtown, visit www.livingmidtown.com or call 604-563-3330.

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